Still figuring out how to use New Wash? Don’t worry — switching from traditional shampoo and conditioner to a cream cleanser can feel like a learning curve. That’s where our “ASMR” magic comes in: ✨ APPLY: Generously to wet hair, from scalp to ends. 💦 SPLASH: Add a bit of water to create a smooth, milky consistency. 🫧 MASSAGE: Work it into your scalp and hair (our scalp brush is a game-changer) and let it sit for 2-3 minutes. 🚿 RINSE: Thoroughly. Like, really thoroughly. #hairstory #newwash #asmr #howto