PRO TIP: Adding water during the lathering process is a ✨crucial ✨ step in getting using New Wash to work for you 🙂‍↕️ After applying to wet hair, make sure you add more water to really emulsify New Wash. Once the product is milky, you’re good to go! If you’re used to a foaming shampoo, think of creating a milky lather in the same way…except no harmful or damaging detergents 😉 If New Wash is used correctly, the milkier the consistency will be and the better your hair will look and feel🥛