Giving Tuesday means more than a moment to give back; it brings us back to where GU Gives began. In 2012 at the IRONMAN World Championship, we witnessed adaptive athlete Jeff Schmidt finish long after the crowds had gone. That late-night moment moved us. It sparked GU Gives and our commitment to invest in expanding access to athletic movement. Our first official partnership was Challenged Athletes Foundation! More than a decade later, we’re proud to continue supporting their mission to empower physically challenged athletes to thrive by providing funding for adaptive sports equipment, training, and community support. From now through Friday, 12/5, every purchase on guenergy.com will directly support @cafoundation’s life-changing work. Let’s make an impact together. Shop now at the link in our bio! #givingtuesday #gugives #challengedathletesfoundation