Today is a special day—it’s our fourth birthday, and we’re so grateful to be celebrating it with this news. Thanks to your support, we’ve officially launched in all 1,442 Ulta Beauty stores across the U.S. From Alabama to Wyoming, you can now find us on top shelves everywhere! This moment isn’t just about us—it’s about all of us who believe in beauty beyond the binary and the importance of making space for everyone. While the political climate is uncertain this rings true: you all deserve to be recognized, validated, celebrated. We couldn’t have done this without you, and we’re so thankful to be on this journey together. If you spot us at your local Ulta, we’d love to see! Tag us—we can’t wait to celebrate with you. #beautybeyondthebinary #goodlight #ultabeauty