Soft ≠ hydrated. Oil ≠ moisture. And fine hair? Definitely not off the hook. Summer throws a lot at your clients’ hair.. UV, salt, heat, chlorine.. so it’s easy to grab the wrong fix and think it’s helping. But real hydration starts below the surface, not just on top of it. From our Signature Duo to the Hair Mask, Leave-In, and Serum, every formula is made to restore, protect, and actually hydrate.. all while keeping strands strong, soft, and styled. Hydration myths, meet your match. 💧✨