Reintroducing Pure Matcha: we gave our beloved bestseller a new look that reflects all of the craft that goes into each harvest. Since 2019, we’ve proudly sourced from a family-run producer that’s been operating in Uji for over 100 years. The recent shortages have dramatically increased our costs and extended lead times, making Pure Matcha all the more precious. While we don’t love raising prices, we’re optimistic that this shift marks a new movement in the appreciation of all the care that goes into our daily lattes. Pure Matcha is officially live on our website. Thank you for the orders already pouring in. The packaging you receive may vary as we are doing our best not to waste the old pouches while we transition 💛 Happy Sipping, Trinity & Issey