We’re guilty, we’ve been hoarding these socks for ourselves, and it’s just not fair! We had dreamed up an elaborate, and expensive marketing campaign to launch these socks 🧦. But instead, we decided to keep it grass roots and ask our friends and Ride Guides (+ their partners) to send us some fun content to put into a reel. (Shoutout to @jace_roams @littleblackboots @niki_camps). @taylorphinney’s Gravel + adventure is featured, and even @a.t0shka’s dog 🐶 got involved! 🤣 The inspiration behind these socks was to strategically place some stoke 🤙 on the upper, with minimal branding. The lower has our favorite slogan #itsalwaysfriday across the toes, so every time you put them on, you know you’re ready for a good time. These are ventilated on the top of the foot to keep your toes cool as a cucumber. An all white sock with a little teal to keep you looking fly on your adventures. If you’d like an extra 5 watts due to style points and high vibes, please send us a DM so we can get you a pair! #sexyfeetandtoes #feet #footfetish #legs #feetpics #cycling #socks #viral #tgif #gravelbike