Gimme Girls Get Outside is more than just a campaign. It’s a celebration of movement, community, and confidence. As we launch this nationwide initiative with Target, we recognize it comes at a time when many are questioning how, and if, brands are truly showing up for everyone. At GIMME, inclusivity is at the heart of who we are. Our hair care products are designed for every hair type, and we’re proud to create tools that empower all women to feel confident, seen, and celebrated. While our partnership with Target continues, so does our commitment to using this campaign as a platform to uplift underrepresented voices. We’ve been actively seeking out women-owned and minority-owned brands and partners to spotlight throughout this journey, featuring them through our events, our content, and our community. We know there’s still more work to do. But this isn’t just a moment — it’s a movement. We’re proud to be walking it out, together 🩷🥾🫶