This week marks a milestone I’ll never forget. 💫 My mom, our 4th generation leader and the formulator behind our skincare line, officially retired from Frownies. Now I step into the role of President & CEO as the 5th generation woman to carry this legacy forward. 🥹 It’s a responsibility I don’t take lightly, and I feel both humbled and energized by the opportunity to lead Frownies into its next chapter. 🫶🏼 It was my grandmother who always believed this day would come. From her belief in me, to the lessons from my mom who modeled strength and confidence, this brand is built on the passion of women who refused to let the world tell them they weren’t qualified because they were women. And the best part? We’re only just getting started. Together, we’ll continue to crush toxic beauty standards, celebrate confidence at every age, and write the next chapter of this 136-year-old story. To our community: thank you for being here. I am who I am because of who we all are. Thank you for trusting me. Thank you for making this dream possible. The future is so bright. ✨ I love you Frownies Fam 💕 #frowniesforever #frownies #frowniesfam