The journey from idea to innovation 💡 The Sidekick hub’s journey began seven years ago with a vision to create a silent, low-drag hub. After more than 50 prototypes, the Sidekick hub was finally brought to life—not only achieving the original project goals but also delivering unexpected performance benefits. During prototyping and testing with athletes, improved speed due to reduced drag was clearly noticeable. Surprisingly, riders testing bikes equipped with the Sidekick also reported enhanced suspension performance and overall ride characteristics. The Sidekick isolated drivetrain feedback from both the suspension and pedals, resulting in greater speed and composure through rough terrain. However, these benefits were not always consistent. A major breakthrough occurred when engagement across varying degrees of deadband was set, marking a pivotal milestone in the hub’s development. Sidekick as it is known today was born.  “It’s not a simple evolution, but we are talking here about a small revolution” - @fabienbarel @cllctv_mtb #ethirteencomponents #sidekickhub #sidekick #revolution