What does “𝗖𝗹𝗲𝗮𝗻 𝗕𝗲𝗮𝘂𝘁𝘆” really mean to you? I've been asking myself the same thing lately. As you know, my priority is always choosing cruelty-free products (I’ll never support a brand that still tests on animals), but when it comes to clean beauty - I’m still learning. There’s no black and white, no single definition or set certification. What’s “clean” to me might not be “clean” to you. 𝗕𝘂𝘁 𝘁𝗵𝗶𝘀 𝗯𝗿𝗮𝗻𝗱 𝗵𝗶𝘁𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 - 𝗯𝗲𝗰𝗮𝘂𝘀𝗲: 🤍 They’ve ALWAYS been a leader by striving to be free from the 2700+ toxins you find in most mainstream makeup (and long before choosing cleaner ingredients was trending) 🤍 They're PETA-certified cruelty-free (and also vegan) 🤍 Their focus is skin-loving, nourishing ingredients 🤍 Ethically produced with minimal waste 🤍 Built on the philosophy of "less is more" 𝗜 𝗳𝗶𝗿𝘀𝘁 𝘁𝗿𝗶𝗲𝗱 @𝗲𝗿𝗲𝗽𝗲𝗿𝗲𝘇𝗰𝗼𝘀𝗺𝗲𝘁𝗶𝗰𝘀 𝗮 𝗳𝗲𝘄 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼 𝗮𝘀 𝗮 𝗷𝘂𝗱𝗴𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗖𝗹𝗲𝗮𝗻 + 𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗔𝘄𝗮𝗿𝗱𝘀 - 𝗯𝘂𝘁 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗰𝗮𝗺𝗲 𝗯𝗮𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗿𝗮𝗻𝗴𝗲. Here’s what I used: 🧴 𝗢𝗮𝘁 𝗠𝗶𝗹𝗸 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗕𝗿𝗲𝘄 — dewy, breathable, medium coverage that looks and feels like skin 🍅 𝗖𝗮𝗿𝗿𝗼𝘁 𝗖𝗼𝗹𝗼𝘂𝗿 𝗣𝗼𝘁 𝗶𝗻 𝗛𝗮𝗽𝗽𝘆 — high pigment, creamy texture, my new go-to for cheeks, lips, and eyes 🌿 𝗝𝗼𝗷𝗼𝗯𝗮 𝗘𝘆𝗲 𝗣𝗲𝗻𝗰𝗶𝗹 𝗶𝗻 𝗘𝗮𝗿𝘁𝗵 — smooth, rich brown for soft lining or smoky definition 🥑 𝗔𝘃𝗼𝗰𝗮𝗱𝗼 𝗪𝗮𝘁𝗲𝗿𝗽𝗿𝗼𝗼𝗳 𝗠𝗮𝘀𝗰𝗮𝗿𝗮 — flake-free, gentle, and safe for sensitive eyes Because the new "clean beauty" isn’t just about looking good. It’s about feeling good, choosing better for our health, and aligning our routines with the things that matter most. If you’re also trying to choose better, I really encourage you to check out this beautiful brand - it looks and feels so healthy on the skin. 🌿 #ErePerez #ErePerezCosmetics #CleanBeauty #CleanBeautyProducts