May the 4th be with you. 😆 A long time ago in a galaxy far, far away… Episode E.B.2 THE RETURN OF THE RITUAL In a universe consumed by fast beauty and disposable dreams, one brand dared to challenge the empire of excess. Born on the lush planet VICTORIA, ELATE BEAUTY emerged as the original force of sustainability — wielding refillable compacts, conscious ingredients, and fierce compassion. Led by visionary founder MELODIE REYNOLDS, Elate inspired a movement across the stars — a rebellion rooted not in perfection, but in intention. Rituals replaced routines. Values replaced vanity. For a time, hope flourished. But even the brightest stars face eclipse. As market forces shifted and imitators swarmed, Elate weathered a dark night of the soul — a period of quiet resistance, deep introspection, and nearly losing everything. Yet through the shadows, something powerful stirred. Now, from the heart of that stillness, a new light rises. Armed with innovative designs, elevated performance, and unwavering heart, Elate returns — not just to survive, but to lead once more. A comeback not fueled by ego, but by purpose. A beacon to those who believe beauty can be both powerful and kind. The Ritualists rise again. And the galaxy watches. #sustainablebeauty #elatecosmetics #elatebeauty #veganbeauty #starwars #starwarsday #ritual