What started as a nod to San Diego evolved into something bigger, a reminder to aim higher and make a real impact. Every day, we’re grateful for the privilege to do what we do. Over the years, it’s become about more than just making rad flannels. It’s about changing lives, connecting with people from all walks of life, and making a REAL difference. THE FRIAR FLANNEL is another chance to do just that. This one’s for our friend who’s in the fight of his life against cancer. FRIDAY 8/29 AT 10AM PACIFIC we release this flannel in his honour, with the profits going straight toward his treatment. . MENS // WOMENS // YOUTH