The best design often goes unnoticed - not because it lacks impact, but because it works so seamlessly you hardly realise it’s there. Design thinker Don Norman explores this idea in The Design of Everyday Things (1988), arguing that good design should always be easy to use. Whether it’s a chair that offers perfect support, or a handle that’s instantly intuitive, these are the results of thoughtful, human-centred design. Bad design, on the other hand, is impossible to ignore - it demands your attention, forcing you to figure out how to make it work. When was the last time you noticed a great design? 👇