#DesignOfTheWeek | Apple’s original iBook redefined the look - and feel - of portable computing 💻 Unveiled at the 1999 Macworld Expo in New York, the iBook introduced a bold, playful aesthetic to the laptop market. Its curvy clamshell shape, rubber trim, and built-in carry handle set it apart from the boxy, businesslike laptops of the time. Marketed as the 'iMac to go', the iBook extended Apple’s colourful design language into the portable space, with vibrant finishes like Tangerine and Blueberry. But it wasn’t just about looks - the iBook was also the first mass-market computer to feature built-in Wi-Fi, helping shape the future of mobile connectivity. It quickly became a cultural icon, appearing in Legally Blonde, Friends, and classrooms across the world - signalling a shift in how technology was designed, marketed, and used. Today, this playful and pioneering design lives on in the Design Museum’s permanent collection.