#DesignOfTheWeek | ‘It’s not a bag, it’s a Baguette!’ 🥖 The @fendi Baguette has been the original IT-bag since 1997. Known for its streamlined, rectangular shape, resembling a baguette tucked neatly under the arm, it was Silvia Venturini Fendi's subversive response to the oversized bags of the era. The bag’s reputation as a status symbol was cemented when fictional IT-girl Carrie Bradshaw said the famous line: 'it's not a bag, it's a Baguette!". This exposure led to a surge in popularity, with over 100,000 units sold in its first year. The launch of the bag was a turning point for Fendi, as it wasn't until the 1990s, with the Baguette, that the brand became synonymous with handbags. From beaded to wool, animal print to neutral, it seems there is a Baguette for everyone.