Artist Tom Purvis helped turn the British seaside into a style icon 🏖️ In the 1920s and '30s, Purvis designed bold, graphic posters for the London and North Eastern Railway (LNER), using flat colour and clean lines to make beach holidays look effortlessly chic. His work didn’t just advertise summer getaways - it branded the seaside as a modern, fashionable destination. This poster he created is part of the Design Museum’s permanent collection and is currently on show as part of Splash! A Century of Swimming and Style - open until 17 August 2025. Tap the link in bio to book your tickets.