Discover NEW and versatile looks created by Davines Hair Art Director @tommconnell using THE PRESENT TIME - our new demi-permanent alkaline color line. This low-commitment strengthening formula, made with up to 93% natural-origin ingredients, delivers vibrant color that lasts up to 24 shampoos. It lets you experiment freely, switch up your look with ease, and helps reduce breakage by up to 34%.** Plus, It’s the FIRST color line on the market to be made with a Regenerative Organic Certified® ingredient - COCONUT OIL 🥥