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Understance | Particl Company Profile

understance.com

Logo for understance.com

Understance

understance.com

Understance is classified primarily as a(n)
Apparel & Accessories
company.
2 years of historical data available

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Understance Overview

Particl's database contains the following information about Understance:

Revenue
In the most recent 6 months, Understance has earned an estimated 8.9M in sales revenue from its e-commerce business.
Monitoring
144 Products · 15K SKUs/Variants
Data since
May 1, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Emails
Dataset
Online

Understance's Sales over time

Total earnings of around $8.9M in sales revenue over the last 6 months from its e-commerce business, and over 246K units sold in volume. Just the last full month's sales during Apr 2025 were $1.4M in revenue.

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Best Selling Product

Of all Understance products monitored by Particl in the last month, Ginger Wireless Smooth Lace Full Coverage Bra, DD-J Cup is the best selling, at a price of $72. 144 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Ginger Wireless Smooth Lace Full Coverage Bra, DD-J Cup
Ginger Wireless Smooth Lace Full Coverage Bra, DD-J Cup
First seen Aug 8, 2024 ·
$999K999K sold
Product image for Symmetry FlexWire Lightly Padded Demi Bra, C-H Cup
Symmetry FlexWire Lightly Padded Demi Bra, C-H Cup
First seen May 28, 2024 ·
$999K999K sold
Product image for Cooling Wireless Unpadded Demi Bra, DD-J Cup
Cooling Wireless Unpadded Demi Bra, DD-J Cup
First seen Aug 14, 2024 ·
$999K999K sold
Product image for Salma FlexWire Full Coverage Lace Bra, D-J Cup
Salma FlexWire Full Coverage Lace Bra, D-J Cup
First seen Sep 14, 2023 ·
$48K710 sold
Product image for Peek-Proof T-Shirt FlexWire Contour Plunge Bra, C-H Cup
Peek-Proof T-Shirt FlexWire Contour Plunge Bra, C-H Cup
First seen Mar 16, 2024 ·
$45K656 sold
Product image for Mesh Contour FlexWire Plunge Bra, B-G Cup
Mesh Contour FlexWire Plunge Bra, B-G Cup
First seen May 28, 2024 ·
$41K1.9K sold
Product image for Cooling FlexWire Unpadded Full Coverage Bra, I-N Cup
Cooling FlexWire Unpadded Full Coverage Bra, I-N Cup
First seen Aug 8, 2024 ·
$41K570 sold
Product image for Symmetry Wireless Lightly Padded Demi Bra, A-DD Cup
Symmetry Wireless Lightly Padded Demi Bra, A-DD Cup
First seen May 28, 2024 ·
$999K999K sold
Product image for Cooling FlexWire Unpadded Demi Bra, D-H Cup
Cooling FlexWire Unpadded Demi Bra, D-H Cup
First seen Jul 4, 2024 ·
$999K999K sold
Product image for Yara FlexWire Unpadded Demi Lift Bra, DD-J Cup
Yara FlexWire Unpadded Demi Lift Bra, DD-J Cup
First seen Apr 2, 2024 ·
$999K999K sold

Similar Competitors

ThirdLove, Victoria's Secret, American Eagle Outfitters, and more have been identified as similar to Understance by Particl, based on the types of products they sell, and their online presence.

Product Types

Underwear & Socks is the most common product type of all Understance products, it made $1.2M in revenue last month alone.
Understance operates across broader categories like Clothing, Nursing & Feeding, Luggage Accessories, and more that Particl classifies. Product types are broken down further in the Particl app.

Underwear & Socks

Nightwear

Bottoms

Swimwear

Breastfeeding Supplies

94

23

9

8

3

Company Assets

Particl has collected over 25M promotional assets for companies like Understance. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 10, 2025
Homepage change from Understance
Instagram from May 8, 2025
To wire or not to wire
To wire or not to wire? *That* is the question! But the answer is up to you! There are benefits to both. We recommend you try each try of bra in a correct size before making a decision. You might like one for wireless for some days, and FlexWire™ for others! Visit us in store! 🛍️: Calgary - Suite 104, 1020 9 Ave. SE Toronto - 2334 Bloor St. W Vancouver - 1024 Robson St. Burnaby - Metrotown (Floor 2, near Old Navy) #Understance #FlexWire #ComfortableBras #Branatomy #WirelessBras
Email from May 6, 2025
US Shipping Update
US Shipping Update
Instagram from May 6, 2025
BOOB-ACTUALIZATION: We start from the bottom and work our way up
BOOB-ACTUALIZATION: We start from the bottom and work our way up. Because your comfort shouldn't be an afterthought. 👏 Come visit our stores! 🛍️: Calgary - Suite 104, 1020 9 Ave. SE Toronto - 2334 Bloor St. W Vancouver - 1024 Robson St. Burnaby - Metrotown (Floor 2, near Old Navy) #Understance #BraIndustry #LingerieIndustry #BraInsights #BraExperts
Instagram from May 6, 2025
You deserve a bra that fits your actual body, not just a size 👙

With 149 sizes, I finally found the one at @understance_ 🥰

I was invited to exclusive private fitting at the new Understance boutique at @metropolisatmet
You deserve a bra that fits your actual body, not just a size 👙 With 149 sizes, I finally found the one at @understance_ 🥰 I was invited to exclusive private fitting at the new Understance boutique at @metropolisatmet ! This is their 4th Canadian location and they are having a Victoria Day sale from May 16 - 31, so take advantage of 25% off in-store at the new Metrotown location! #understance #metropolisatmetrotown #curiocityvan #mybsisters #ootdmagazine #fullerbustcommunity #vancouverinfluencer #vancouverfoodie Bra fitting, bra size, perfect fit, perfect match, comfortable bras, supportive bra, shop local, support Canadian, comfort, bra problems, bra experts, bra help, bras for fuller busts, wireless bras, OOTD, Vancouver fashion, midsize fashion inspo, unreap, YVR, vancity, Burnaby, Metrotown
Instagram from May 5, 2025
Here's what's launching this May and June
Here's what's launching this May and June! 🌸 We're bringing out TWO new petite bras in our Smooth Essentials line, two more full-bust lace dreams, and our Pima Contour line that has a gentle compression for smoothing! We can't wait for you to try these out. 🤍 Come visit our stores! 🛍️: Calgary - Suite 104, 1020 9 Ave. SE Toronto - 2334 Bloor St. W Vancouver - 1024 Robson St. Burnaby - Metrotown (Floor 2, near Old Navy) #Understance #ComingSoonUnderstance #TShirtBras #FullBustCommunity
Instagram from May 2, 2025
For days when you feel your body needs some extra support, try Soft Support ✨

Soft Support are gentle, LiteControl panties that smooth you out without any squirming
For days when you feel your body needs some extra support, try Soft Support ✨ Soft Support are gentle, LiteControl panties that smooth you out without any squirming. The epitome of comfort, with some added benefits. Available in XS-4XL Come visit our stores! 🛍️: Calgary - Suite 104, 1020 9 Ave. SE Toronto - 2334 Bloor St. W Vancouver - 1024 Robson St. Burnaby - Metrotown (Floor 2, near Old Navy) #Understance #ComfortableUndies #LiteControl #SmoothingUndies #NoShowUndies
Instagram from Apr 30, 2025
Does the front of your bra feel like it's floating away
Does the front of your bra feel like it's floating away? 😵‍💫 A floating centre gore can be caused by a multitude of reasons! You might be wearing the wrong size, you might need to sister-size down, or maybe you have closely set breasts and need a lower gore. Ideally, your centre gore should be tacking, or lightly tacking on your chest for optimal support and comfort ☁️ Visit our stores: Calgary - Suite 104, 1020 9 Ave. SE Toronto - 2334 Bloor St. W Vancouver - 1024 Robson St. Burnaby - Metrotown (Floor 2, near Old Navy) #Understance #BraProblems #BraExperts #BraFitting #BraHelp
Instagram from Apr 28, 2025
How are Paige and Ruby different
How are Paige and Ruby different? 🤨 Honestly, it's hard to tell just by looking! So we're breaking it down for you! Plus, take a look at our visual representations on how they fit variably on different breast fullnesses. Paige and Ruby are both available in 30-48, DDD-K. #Understance #BrasForFullerBusts #FullerBustCommunity
Instagram from Apr 25, 2025
Meet our newest T-shirt bras for smaller cups -- Natural Contour + Smooth Essentials
Meet our newest T-shirt bras for smaller cups -- Natural Contour + Smooth Essentials! ✨ Choose Natural Contour if your size is between 30-42, A-DD and you prefer a true demi bra with a cross-back option. Choose Smooth Essentials if your size is between 30-40, A-D and you prefer a low coverage plunge with a low centre gore. They're as smooth as it gets! #Understance #SmoothEssentials #NaturalContour #TShirtBras #IBTC
Email from Apr 25, 2025
Final Reminder – Urgent Update on US Tariffs
Final Reminder – Urgent Update on US Tariffs
Instagram from Apr 24, 2025
CALGARY
CALGARY! ✨ Join us for a night of community knowledge, strengthening and a lot of love over at @EveryBodySTRONGER. You’ll get: ☁️ A presentation on finding your best bra fit by Understance ☁️ A strengthening demo by Coach Alisa ☁️ Snacks and refreshments (yum!) ☁️ An EXCLUSIVE discount for your next time at Understance’s @inglewoodyyc store ☁️ A chance to answer any questions you have RSVP at the link in our bio ✉️ Entry is by donation — please bring underwear (new), clothing (new/used), or cash/tap to the event for @YWCalgary. We can’t wait to see you! #Understance #YYClocal #YYCEvents #Inglewood #CalgaryEvents
Email from Apr 23, 2025
Important Update on US Tariffs and Shipping
Important Update on US Tariffs and Shipping
Instagram from Apr 23, 2025
Meet our newest Zoe spin-off
Meet our newest Zoe spin-off... Malou! Malou is perfect for those who love Zoe but want a bit more nipple coverage or have more projected breasts. Which would you choose? Puja (she/her) wears Zoe and Malou in 34DD. Malou has just launched and comes in 30-48, C-H! #Understance #UnpaddedBras #BrasforFullerBusts
Email from Apr 22, 2025
Introducing New Smooth Bras for All Sizes!
Introducing New Smooth Bras for All Sizes!
Email from Apr 19, 2025
Get Your FREE Bottle of Omega3 - Limited Time Offer
Get Your FREE Bottle of Omega3 - Limited Time Offer
Email from Apr 19, 2025
Introducing the Comfort of FlexWire™ Underwire Bras
Introducing the Comfort of FlexWire™ Underwire Bras

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