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Toki Mats | Particl Company Profile

tokimats.com

Logo for tokimats.com

Toki Mats

tokimats.com

Toki Mats is classified primarily as a(n)
Baby & Toddler
company.
3 years of historical data available

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Toki Mats Overview

Particl's database contains the following information about Toki Mats:

Revenue
In the most recent 6 months, Toki Mats has earned an estimated 13M in sales revenue from its e-commerce business.
Monitoring
309 Products · 566 SKUs/Variants
Data since
May 1, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Emails
Dataset
Online

Toki Mats's Sales over time

Total earnings of around $13M in sales revenue over the last 6 months from its e-commerce business, and over 72K units sold in volume. Just the last full month's sales during Apr 2025 were $1.6M in revenue.

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Best Selling Product

Of all Toki Mats products monitored by Particl in the last month, Classic Foam Inserts is the best selling, at a price of $178.33. 309 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Classic Foam Inserts
Classic Foam Inserts
First seen Jul 26, 2022 ·
$999K999K sold
Product image for Mudcloth | Padded Everywhere Mat
Mudcloth | Padded Everywhere Mat
First seen Jul 1, 2022 ·
$999K999K sold
Product image for Pebble | Padded Everywhere Mat
Pebble | Padded Everywhere Mat
First seen Jul 1, 2022 ·
$999K999K sold
Product image for Tutu + Daisy Mat
Tutu + Daisy Mat
First seen Oct 28, 2022 ·
$65K177 sold
Product image for Waterproof Bamboo Jersey Cover
Waterproof Bamboo Jersey Cover
First seen Jul 19, 2022 ·
$65K738 sold
Product image for Bold Stripe Organic Cotton Mat
Bold Stripe Organic Cotton Mat
First seen Nov 9, 2023 ·
$57K134 sold
Product image for Mudcloth | Padded Play Mat
Mudcloth | Padded Play Mat
First seen Jul 1, 2022 ·
$50K141 sold
Product image for Lunar Phases | Padded Play Mat
Lunar Phases | Padded Play Mat
First seen Jul 1, 2022 ·
$999K999K sold
Product image for Sage + Breeze Mat
Sage + Breeze Mat
First seen Oct 28, 2022 ·
$999K999K sold
Product image for Checker Matcha Vegan Leather Mat
Checker Matcha Vegan Leather Mat
First seen Sep 13, 2024 ·
$999K999K sold

Similar Competitors

Nook Sleep Systems, Ruggish, Munchkin, Pillobebe, Gathre, Little Wiwa, and more have been identified as similar to Toki Mats by Particl, based on the types of products they sell, and their online presence.

Product Types

Activity Mats is the most common product type of all Toki Mats products, it made $750K in revenue last month alone.
Toki Mats operates across broader categories like Baby Toys & Activity Equipment, Industrial Storage, Decor, and more that Particl classifies. Product types are broken down further in the Particl app.

Activity Mats

Sofa Covers

Mobile Accessories

Bedding Accessories

Floor Decor

Sleep & Snoring Aids

Play Tents & Tunnels

Camping & Hiking

Baby Play Furniture

Pretend Play

Pillows

Playsets

Tote Bags

77

30

26

18

16

14

9

8

8

7

7

6

3

Company Assets

Particl has collected over 25M promotional assets for companies like Toki Mats. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from Jun 4, 2026
Homepage change from Toki Mats
Instagram from Jun 3, 2026
It's the bounce back for us 👏🏽☁️
It's the bounce back for us 👏🏽☁️ Inside every Toki play mat is 100% natural latex foam with a marshmallow-like feel, supportive cushioning for developing bodies, and the durability to bounce back day after day, play after play. ✨
Email from Jun 2, 2026
"Still using it daily!" 🙌
"Still using it daily!" 🙌
Instagram from Jun 2, 2026
From the backyard to the park and everywhere in between ☀️👏🏽
From the backyard to the park and everywhere in between ☀️👏🏽 Our vegan leather playmat has built-in carry handles for easy portability, creating a soft, comfortable play space wherever you go this summer 😎🌊🌴 Just unfold and enjoy a safe spot for your little one to play. Oh, and did we mention it wipes clean? 👌🏽
Homepage from Jun 1, 2026
Homepage change from Toki Mats
Instagram from May 31, 2026
Why tho????? 😅🤣
Why tho????? 😅🤣
Instagram from May 30, 2026
Hot take: you’ll regret not putting this play mat on your baby registry. 👀
Hot take: you’ll regret not putting this play mat on your baby registry. 👀 Because when your baby arrives, you’ll need a safe, comfortable spot for everything from tummy time to first steps—and you’ll use it more than you think. Thank us later 😏🤍 🎥 @rae.renea
Email from May 29, 2026
Discover the Benefits and Products for Pretend Play
Discover the Benefits and Products for Pretend Play
Instagram from May 28, 2026
The softness speaks for itself ☁️🤩
The softness speaks for itself ☁️🤩 Featured: Bean bag and play cubes! Which would your little one love most!? Warning ‼️you may end up waiting an extra bean bag for yourself 😏
Email from May 27, 2026
Stylish and Safe Play Essentials Collection
Stylish and Safe Play Essentials Collection
Instagram from May 26, 2026
Bold patterns or subtle neutrals? Either way, your play space should feel just as beautiful as th...
Bold patterns or subtle neutrals? Either way, your play space should feel just as beautiful as the rest of your home ✨ From statement prints to calming classics, our collection elevates your space while delivering the developmental benefits and safety your little one needs. Always safe, always stylish👌🏽because soft play can be both functional and beautiful. 🤍 Swipe through to see how other parents have styled their Tokis to get inspired 🤩
Instagram from May 24, 2026
Tummy time with a view 😍🌅🌸
Tummy time with a view 😍🌅🌸 #longweekendvibes #goldenhour #tummytime #corememories 🎥 @jordanmariew
Instagram from May 23, 2026
Forever crying over these moments 😭🥹🤍
Forever crying over these moments 😭🥹🤍 They say the days are long, but the years are short—and looking back at these memories makes my heart so full. It’s hard to believe Avery is almost 2️⃣! Time flies when you’re having fun, and I can 1000% confirm that’s true. While every chapter of motherhood hasn’t always been easy, witnessing every smile, laugh, and milestone has been so worth it. I will never take these moments for granted. We’ve been using @tokimats since the very beginning, and I’m incredibly thankful for how they’ve supported Avery through every stage. From tummy time and crawling to her first steps and independent toddler play, they’ve truly been there for it all. I can confidently say their products have created the ultimate safe, beautiful space for her to learn, grow, and play. I love how seamlessly they blend into our home, and I’ll forever find ways to keep them in our space! If you’re looking to re-do your play space, I can’t recommend them enough. Drop any questions you have in the comments! ✨👇🏼 Products featured: 🖤 standard vegan leather mat in mudcloth 🌸 mega organic cotton mat in blooms 🧺 picnic blanket in checker toffee 🤎 mega vegan leather mat in checker toffee 🛋️ play couch in checker toffee and cloud ⛺️ play tent in cloud 🫶🏼 standard organic cotton mat in terrazzo chalk 🧊 play cubes in cloud ☁️ storage basket in cloud #tokikids #tokimats #playspace #toddlerplayspace
Email from May 21, 2026
Buy once, use it for years 😌
Buy once, use it for years 😌
Instagram from May 21, 2026
Messy Playtime Giveaway Announcement
✨ GIVEAWAY TIME ✨ Toki Kids + Miss Mouth’s teamed up for the ultimate messy playtime giveaway 🫧🤍 One lucky winner will receive: ▫️ A Miss Mouth’s stain-fighting essentials bundle worth over $100 ▫️ A Toki Kids organic cotton play mat ($185 value!) How to enter: 1. Follow both brands @missmouths + @tokimats 2. Like this post ♥️ 3. Tag a friend in the comments (each tag = extra entry!) 4. Share to your story for bonus entries ✨ Winner announced 5/28 🎉 Good luck! US only. #Giveaway #MissMouths #TokiKids #MomLife BabyEssentials PlayroomInspo MessyEater ParentingHacks OrganicCotton PlayMat MotherhoodUnfiltereD
Instagram from May 20, 2026
👏🏽 PT & mama approved
👏🏽 PT & mama approved @ptandparenthood There aren’t many baby products that you use from a newborn and well into toddlerhood, but this @tokimats is my most used and recommended! It’s beautiful, easily cleaned, and the best space for tummy time or gymnastics! Baby registry | Baby products | Tummy time | Play mat
Instagram from May 18, 2026
⭐️⭐️⭐️⭐️⭐️
⭐️⭐️⭐️⭐️⭐️ "What a great purchase! I'm so glad I went with this couch. What a great purchase for my son. He absolutely loves it and was so happy to have his own little seat. This will get tons of use in our home. I'm also glad I could find something with a cotton cover! That was so hard." -Jamie M.
Email from May 17, 2026
Spring Collection Promotion for Blooms
Spring Collection Promotion for Blooms

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