Meet Crisp Oat — a close cousin to our beloved Classic Natural 🌾 A little lighter, a little more structured, and just right for hot sleepers. Now available in-stores and online at sojao.shop 🫶
sojao.shop
Oct 11, 2025Instagram
👂 You didn’t hear this from us… but a familiar shade just slipped into the Crisp Collection. Launching tomorrow. 🤫
sojao.shop
Oct 10, 2025Instagram
Pssst… Crisp bedding fans 👀 We’ve been listening, and we think this next drop will be your dream come true. (In-stores this weekend). Don’t snooze on it. 😉
sojao.shop
Oct 9, 2025Instagram
Electric. Effortless. Essential. ⚡ Meet Cobalt — our boldest blue in our lounge tees collection, made with 100% GOTS-certified organic cotton for comfort that keeps up with your energy. Now online + in-stores SOJAO Home Goods Store Flagship 251 Joo Chiat Road SOJAO Home Goods Store New Bahru 46 Kim Yam Road, 03-05
sojao.shop
Oct 8, 2025Instagram
A tee that looks effortless but feels intentional. Meet (undyed)Natural — our new lounge essential. 🌱 Unbleached, unprocessed, naturally speckled with cotton’s own freckles — every piece tells its own story. Heavy enough for zero see-through, soft enough for all-day wear. Made only with GOTS-certified organic cotton, because what touches your skin matters. ✨ Now available online + in-stores. Your new favorite tee is waiting. SOJAO Home Goods Store Flagship 251 Joo Chiat Road SOJAO Home Goods Store New Bahru 46 Kim Yam Road, 03-05
sojao.shop
Oct 4, 2025Instagram
Homepage change from SOJAO
sojao.shop
Oct 4, 2025Homepage
(undyed)Natural & Cobalt - our latest additions to our lounge tees. Super soft, ultra comfy and fully restocked in all other colours. Only GOTS-certified organic cotton 🙌🏻 Available in-stores and online at sojao.shop SOJAO Home Goods Store Flagship 251 Joo Chiat Road SOJAO Home Goods Store New Bahru 46 Kim Yam Road, 03-05
sojao.shop
Oct 3, 2025Instagram
Yesss 🎉From @newbahru to Joo Chiat, our line-up of certified organic cotton tees just got longer ❤️ Cobalt & undyed Natural coming to stores and available online this weekend! Shop online or in-stores. Open daily, come by and say hi 👋 SOJAO Home Goods Store New Bahru 46 Kim Yam Road, 03-05 SOJAO Home Goods Store Flagship 251 Joo Chiat Road
sojao.shop
Oct 2, 2025Instagram
The color that goes with literally everything → Cloud❤️ Neutral enough to blend in, beautiful enough to stand out. P.S. It’s finally back in stock in our Classic Sateen certified organic cotton collection 💨 Shop online or in-stores
sojao.shop
Sep 26, 2025Instagram
Homepage change from SOJAO
sojao.shop
Sep 26, 2025Homepage
Homepage change from SOJAO
sojao.shop
Sep 25, 2025Homepage
POV: you created an installation of a safe space without knowing if anyone would come 🥹 Thank you from the bottom of our hearts ♥️ To everyone who entered our store to experience this, had a moment to themselves in there and left a doodle, we hope you enjoyed it as much as we had fun creating this with @knockknock.studio 🙌🏻 a lil sad to tear it down today but here’s to next time! #singaporedesignweek
sojao.shop
Sep 22, 2025Instagram
Edith and Ryan of @flat.wip walks us through some of hers and his favourite pieces in their home // 🍻 // 🎵 // 🪴 Read more of their story in our House to Home journal, link in bio. 🫶
sojao.shop
Sep 21, 2025Instagram
Homepage change from SOJAO
sojao.shop
Sep 21, 2025Homepage
Home décor, for Ryan and Edith, is all about turning their space into a story. It’s not about following rules, but about building a home that feels warm, colourful, and uniquely theirs—a reminder that the best interiors are the ones that truly reflect you❤️ “When we were younger, we both lived in houses that were pretty cluttered, and home décor was not a priority in our parents’ generation. Getting our own place meant we could finally unleash our pent-up creativity and desire to create a nest and safe space of our own. Our home is basically us in physical form—fun-loving, colourful, and with a little creative chaos.” 🪅 House to Home 36: @flat.wip Full story’s up now, link in bio. 🌐
sojao.shop
Sep 20, 2025Instagram
Homepage change from SOJAO
sojao.shop
Sep 20, 2025Homepage
COMING SOON ✨House to Home 36: @flat.wip Definitely missing our time spent with Ryan & Edith at their gorgeous home that’s amazingly curated and filled with all kinds of knick knacks. They showed us how a home can be colourful and yet cohesive at the same time 🌈 We can’t wait to share more this weekend when their article drops 🫶 EDIT: tap the link in bio for full article now 🤩
sojao.shop
Sep 19, 2025Instagram
Last weekend of our installation Colours of Comfort for Singapore Design Week @designsingapore @knockknock.studio what a ride! Thank you all for contributing to our mural on what’s restful sleep to you. It’s looking amazing. We’ve also heard naps are a must on these organic mattress we collaborated with @bayshop.sg and don’t worry it’s a no-judgement zone so take as long as you need 😴😂 Experience is on til 21 Sep and we also can’t wait for our intimate cosy night on 20 Sep for an after hours acoustic set in-store by @lewloh Tickets at our link in bio for this special, and get 10% off when you shop after in-store!
sojao.shop
Sep 18, 2025Instagram
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