I’m SERIOUSLY worried. When Facebook suggested I use an Al-generated image to sell my bras (and even created one for me) my stomach dropped. I started my bra company for such a personal reason: to help my mom get dressed again after chronic pain made traditional bras impossible. Designing something so personal, that fits real bodies and real women, was never meant to be automated. Seeing fake Al “models” used to sell bras feels wrong. It shows bodies that don’t move, don’t age, don’t exist. It’s misleading... and it erases the very women I built this brand for. Technology can be wonderful. But when it replaces truth with illusion, we lose something important: connection, trust, humanity. So while handwriting 100 cards to our top customers won’t fix the internet, it’s my small way of staying human and staying connected to the women who made this all possible. VD: Emma talks about how Al is damaging to bra companies. #easyon #easyonbra #easydressing #adaptive #adaptivebra #liberare #businesstips
liberare.co
Oct 18, 2025Instagram
Honestly... only a WOMAN! VD: Emma, a quadriplegic, shows how easy it is to put on the front-closing Liberare bra. #adaptivebra #adaptive #disability #disabled #wheelchair #wheelchairuser #quadriplegic #accessibleclothes #accessibility
liberare.co
Oct 17, 2025Instagram
These are the moments that remind us why we built Liberare, because no woman should have to choose between comfort, beauty, and independence.✨ (Throwback to our last shoot. Just two weeks until the next one!) VD: Talia, has a limb difference, explains how easy it is to put on a Liberare bra. #adaptivebra #adaptive #disability #disabled #limbdifference #accessibleclothes #accessibility
liberare.co
Oct 17, 2025Instagram
Impossible?! Hold my bra. VD: CEO, Emma, explains how she designed an easy-on front-closing bra for her mom who has a chronic illness. #easyon #easyonbra #easydressing #adaptive #adaptivebra #liberare #businesstips #businesswoman #inclusion
liberare.co
Oct 15, 2025Instagram
Disabled people deserve beautiful things too. VD: Emma, a quadriplegic, puts on the front-closing, magnetic Liberare Bra. Text says “Just because something is designed for disabilities doesn’t mean it shouldn’t look good.” #adaptivebra #adaptive #disability #disabled #wheelchair #wheelchairuser #quadriplegic #accessibleclothes #accessibility
liberare.co
Oct 14, 2025Instagram
Be honest... when’s the last time you got fitted for a bra?👀 Breasts fluctuate CONSTANTLY, which is why I tell women to remeasure every 6 months. That’s also why I built Liberare with a 60-day free returns program, because finding your right size should feel empowering, not stressful. And honestly... isn’t it wild we don’t even have a standard bra sizing system? Some of these sizes at the end of the video aren’t even close! Save this post to remind yourself to remeasure every 6 months.🍒 VD: CEO, Emma, walks you through the process of measuring your bust for a comfortable-fitting bra. #easyon #easyonbra #easydressing #adaptive #adaptivebra #liberare #businesstips #businesswoman #inclusion
liberare.co
Oct 13, 2025Instagram
I REALLY wasn’t sure I COULD DO IT VD: Emma talks about the process of designing an adaptive with a bigger bust. #easyon #easyonbra #easydressing #adaptive #adaptivebra #liberare #businesswoman #inclusion
liberare.co
Oct 12, 2025Instagram
Now that’s ✨a lot of people✨ believing in a girl who just wanted to help her mom put on a bra. 50,000 on YouTube (30k this summer!) Instagram, you’ve got some catching up to do 😉 VD: Video of Emma and her laptop with YouTube open saying “50,000.” Text above says “I’ve been running my inclusive bra business since I was 23 and we just hit 50K.” #easyon #easyonbra #easydressing #adaptive #adaptivebra #liberare #businesstips #businesswoman #inclusion
liberare.co
Oct 11, 2025Instagram
They said founder life was glamorous... they didn’t mention oven mitts. VD: Emma talks about how she’s glad she works at home because of the wacky videos she has to sometimes make. #easyon #easyonbra #easydressing #adaptive #adaptivebra #liberare #businesswoman #inclusion
liberare.co
Oct 10, 2025Instagram
This could’ve gone VERY wrong... VD: Emma goes through TSA with the Liberare Bra on to show that it passes through without setting off the alarm. #easyon #easyonbra #easydressing #adaptive #adaptivebra #liberare #businesswoman #inclusion #disability #chronicpain
liberare.co
Oct 9, 2025Instagram
Our motto: don’t assume anything. Every single body is different and so is every experience. Two people with the same diagnosis can have completely different symptoms. That’s why we created pain-free solutions that adapt to you and your needs 🤍 ID: Graphic with a yellow and purple ombre background and purple text that says "People with the same diagnosis don't always have the same symptoms." #adaptiveclothes #adaptivebra #accessible #inclusivebusiness #disabilityawareness #inspiration
liberare.co
Oct 8, 2025Instagram
We’re honored to stand alongside the breast cancer community this month. 💗 The founder of @swairhair courageously shares her story, reminding us how powerful women are when we open up and lift each other. At Liberare, we believe accessible design isn’t just about products, it’s about dignity, freedom, and connection. Whether it’s breast cancer, disability, or chronic pain, most of us will face a moment where we need more ease + more care in our everyday lives. That’s why we’re so proud to join forces with another female-founded brand on a shared mission: creating products that make life feel just a little bit lighter on the hard days, and a lot more empowering on the good ones. VD: Woman explains how she had breast cancer and wishes she had Liberare’s front closing bra during radiation. She also explains how Swair hair products could have also benefited her and can benefit other women with chronic illness or disability. #adaptiveclothes #adaptivebra #accessible #inclusivebusiness #disabilityawareness #inspiration #disabilityadvocate #breastcancer #cancer
liberare.co
Oct 8, 2025Instagram
Someone pinch me.... VD: Emma explains how amazing and easy it is to put on Liberare’s magnetic adaptive bras. #easyon #easyonbra #easydressing #adaptive #adaptivebra #liberare #businesstips #businesswoman #inclusion
liberare.co
Oct 7, 2025Instagram
It’s happeeeeeniiiing (our new sample arrived and I’m losing it) VD: CEO, Emma, unboxes the newest version of Liberare’s Comfort Sculpt Bra #easyon #easyonbra #easydressing #adaptive #adaptivebra #liberare #businesstips #businesswoman #inclusion #disability
liberare.co
Oct 6, 2025Instagram
Bras designed by women💐🥰💖 VD: Video that shows bras designed by men (difficult hook and eyes) versus Liberare’s easy-on magnetic bra. #adaptivebra #adaptive #disability #disabled #wheelchair #wheelchairuser #quadriplegic #accessibleclothes #accessibility
liberare.co
Oct 5, 2025Instagram
Can’t put a price on freedom + independent dressing. VD: Emma holding up a Liberare bra with text saying “Why is it $64, it’s just a bra?” She then shows the adaptive features of the bra. #adaptivebra #adaptive #disability #disabled #wheelchair #wheelchairuser #quadriplegic #accessibleclothes #accessibility
liberare.co
Oct 4, 2025Instagram
I was tired of waiting for them to care! VD: Emma asks why bra companies have made push up bras but not considered making them adaptive. #adaptiveclothes #adaptivebra #accessible #inclusivebusiness #disabilityawareness #inspiration #disabilityadvocate #arthritis
liberare.co
Oct 3, 2025Instagram
Wait... HOW MANY MONTHS? VD: Emma breaks down the process of designing one of Liberare’s bras. #easyon #easyonbra #easydressing #adaptive #adaptivebra #liberare #businesstips #businesswoman #inclusion #disability
liberare.co
Oct 2, 2025Instagram
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