Frankie 4 - US | Particl Company Profile

@itsaishanikora takes you through her two favourite, and simple ways, to style her go-to white sneakers as a busy mum, constantly on the run.👟✨ Which look are you loving our Jackie White Tumbled sneaker most in: 1 or 2?

From café mornings to evening soirées, Cleo is the heel that does it all—timeless, effortless, and undeniably chic. A structured yet soft leather silhouette and a perfectly balanced low heel offer sophistication with ease. Designed with our podiatrist-approved comfort technology and customisable fitting options for narrow, regular, or wide fits, Cleo elevates every step with style and support. Which finish is your favourite?💫

That’s a wrap, Seattle! Our Bellevue Square Eternal Summer launch event was everything—sunshine energy, style, and beautiful community connection. Guests mingled, unlocked exclusive in-store offers, and celebrated with exciting giveaways while viewing our latest arrivals. It was the ultimate way to kick off the new season with confidence and reinvigorate daily routine. If you're a part of our US community and missed the action, not to worry—we’re just getting started. Bright Side, Spring Drop I is here, packed with exclusive, elevated essentials to make this season unforgettable. 🌸

The wait is over—Axel is back. After selling out across Australia, our signature sneaker returns with fresh finishes for every style. With custom-fit options and luxe details, Axel II delivers all-day comfort, cushioning, and support. Which colourway are you loving this season?👟✨

Housewarming: Autumn Drop I has arrived—where comfort and style go hand in hand. @emeliamorrisstylist walks you through her top picks and how she’s styling them as we step into Autumn.  First up, meet Kai—our latest heel in classic black and warm tan, proving that style and support can coexist. With built-in cushioning and a luxe handwoven strap, this kitten heel is your go-to for work, dinner, and everything in between. For a more laid-back vibe, Axel steps in—a fresh take on the everyday sneaker. Think rich textures, versatile designs, and that effortless cosy trend we’re seeing everywhere. Plus, with our Sole Saver Pack, you get a custom fit—because comfort should never be a compromise. Which pair is calling your name?

In celebration of Global Recycling Day ‘25 coming up, we’re stepping up with an exclusive in-store offer. Recycle any pair of sneakers or eligible shoes (FRANKIE4 styles not required) at our TreadLightly collection units in-store, let our friendly retail team know, and enjoy 20% off full-price footwear from March 15–18* At FRANKIE4, we’re dedicated to supporting the well-being of women worldwide. We’re on a journey to create styles that not only offer comfort and style but also make a positive impact on the communities in which we operate, while minimising our footprint on the planet.   We can’t wait to help give your pre-loved pairs a new life and add something special towards your new favourites. Thank you for joining us in making a difference. 💫👟  *Visit the link in our bio to discover more about shoe eligibility. T&Cs apply, see frankie4.com

Come on in—our Housewarming Autumn Drop I is here. This season is all about feeling at home in your own shoes—supported and ready to keep up with every plan and moment, giving you the freedom to conquer your day. Welcome to a place where every step feels as good as it looks, and style never has to come at the cost of comfort.

Take this as your sign to get your hands on Tate in deep tan.💫 With sleek hardware, contrast stitching, and an adjustable fit, this is more than just a slide—it’s a statement. Also available in linen and black—what colour would you want to see Tate in next? Let us know in the comments below.

Axel is back—refined, refreshed, and ready to impress. ✨ Our best-selling sneaker returns as Axel II, featuring elevated updates and four luxe new colourways. Any guesses on what the new finishes might be? Hint: some of the leathers we used are at the end of the video. Drop your predictions in the comments below and stay tuned for the official release on 16.03.25.

Three effortless ways to style our new Shadow boot.👢 Whether you’re drawn to the rich warmth of Rye Suede or the timeless elegance of Black Suede, these versatile styles will effortlessly take you from dawn to dusk. Available in US and AU*

To our Brisbane and Camberwell community—please swipe for the latest updates on our concept stores. Brisbane, we’re thrilled to welcome you back in-store! For our Camberwell sisterhood, we appreciate your patience and look forward to seeing you this Saturday.💫

You're invited—Housewarming Drop I—14.03.25 Browse the sneak peek at our link in bio and sign up to be first in line when it drops.

You're invited—Housewarming Drop I—14.03.25 Browse the sneak peek at our link in bio and sign up to be first in line when it drops.

Three effortless ways to style our Ember boot in the perfect hue—Bone. And when the perfect boot does all the talking (and walking), transeasonal dressing has never been easier. Tag someone who needs a pair of Embers, and save this post for when you’re looking for fresh styling inspiration.💫

At FRANKIE4, we’re by women, for women, and on a mission to empower. We know women carry so much—responsibilities, expectations, and too often, pain. While we can’t change everything, we can make a difference in the way we know best.  In celebration of International Women’s Day, we gifted shoes across various locations in our hometown of Brisbane, including to the hardworking staff of the Mater Hospital. It was a chance to bring comfort and support to some incredible women in our community, and connect with them, asking about the women who inspire them and what IWD means to them.  We’re also carrying the gifting through to our wider FRANKIE4 community with a giveaway—10 pairs of shoes, that’s 5 winners, plus a friend*. Last chance, enter via the ‘Win’ competition post pinned on our page by midnight tonight (AEST).

Happy B Corp Month! In this first part of our B Corp series, Simone Swain, Associate Director of People and Culture, shares just some of the ways we support the FRANKIE4 family. From engagement surveys to wellness incentives, volunteer days, and a standout parental leave program, we’re committed to empowering our incredible team.  We take pride in being a women-led company, championing women in leadership at every level of our business. From the executive level to our all-female warehouse crew in the US, we’re committed to fostering an environment where women lead, innovate, and thrive.  Happy International Women’s Day to all the amazing women in our lives. Stay tuned for part two of our B Corp Month series, which will be focused on FRANKIE4’s recycling efforts ahead of Global Recycling Day—coming out on 15 March.

Looking for a sneaker that works for every season? Billie’s your classic go-to all year round—slip in, zip up, and enjoy all-day comfort as you take on whatever comes your way.   Make sure to checkout our latest new colourway in Billie—Ecru. Which release of Billie has been your favourite so far?💫

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