meet the 2025 cohort for Rooted in Growth, our annual grant program we introduced back in 2023 to invest in trailblazing founders who are shaping the future of haircare. this year, in partnership with @fifteenpercentpledge, we are providing each founder with $50,000 in funding, mentorship, + visibility to help them scale. 🧡 @thefrontalqueen: innovative lace, wig, + extension care 🧡 @youngkinghaircare: inclusive grooming + haircare for boys + young men 🧡 @squigsbeauty: South Asian–owned beauty brand rooted in Ayurveda and “Happy Headcare,” blending scalp + skincare with fun, clean formulations 🧡 @moknowshair: professional textured haircare line from the beloved YouTube educator and stylist, Monica Stevens supporting fellow hair brands might be unexpected but it’s part of our DNA. amika means friend, and friends share, support, + celebrate each other. that’s why we’re opening doors + sharing what we’ve learned with these founders to help build a more equitable beauty industry. tag a haircare founder we need to meet next 👯
loveamika.com
Dec 6, 2025Instagram
get in, bestie. we’re going to @ultabeauty 🩷 we’re popping up @ultabeauty this weekend + next. swing by to get personalized products recs from our amika experts, free gift wrapping with purchases, prizes, + more! [ulta beauty, new at ulta, amika, hair products, beauty haul, haircare, favorite hair mask, best dry shampoo]
loveamika.com
Dec 6, 2025Instagram
obsessed yet? 👀 stop by our pop-ups this weekend @ultabeauty to get personalized product recs, free gift wrapping with your purchase of 2+ full size amika products, + more! tag the friend who’s coming with you 💕
loveamika.com
Dec 6, 2025Instagram
Fill Your Own Stocking with Holiday Favorites
loveamika.com
Dec 6, 2025Email
Homepage change from amika
loveamika.com
Dec 6, 2025Homepage
one 👏 step 👏 routine👏 great hair doesn’t have to be complicated. just ask our girl, @monetmcmichael (she/her). shop the wizard all-in-one @sephora, loveamika.com, or get it from your favorite stylist.
loveamika.com
Dec 5, 2025Instagram
Meta Ad
loveamika.com
Dec 5, 2025Meta Ads
your 2025 amika wrapped 🧡✨🩷
loveamika.com
Dec 4, 2025Instagram
incoming: french braid tutorial 🇫🇷🧡 grab your brush + products and follow along 👉 save this post for your next styling day! [braid, french braid, how to braid, hair tutorial, hairstyle, easy hairstyle]
loveamika.com
Dec 4, 2025Instagram
Hydration Treatment Email Promotion
loveamika.com
Dec 4, 2025Email
Homepage change from amika
loveamika.com
Dec 4, 2025Homepage
amika 🧡s @ultabeauty! take a peek inside our @ultabeauty HQ takeover from yesterday where we left our new friends grinning ear to ear with fresh styles (that’ll stay looking great for days thanks to perk up 😉), cute merch to rep, + plenty of new amika faves to try. 🛍️ discover our collection of clinically proven hair products at your local @ultabeauty!
loveamika.com
Dec 3, 2025Instagram
say hello to glossy, humidity-proof hair, all year round 😇 our ✨entire✨ anti-frizz collection is now on @amazon. link in bio to grab yours, stress-free 🩷 cc: @dezzdyanii (she/her) [amazon, amazon beauty, frizz control, anti-frizz, haircare]
loveamika.com
Dec 3, 2025Instagram
Homepage change from amika
loveamika.com
Dec 3, 2025Homepage
Shop Amazing Hair Products at Ulta Beauty
loveamika.com
Dec 3, 2025Meta Ads
ribbon cut, confetti flying, vibes immaculate 🎀✨ amika has officially launched at @ultabeauty + we’re ready to bring great hair days to even more friends—because friends don’t gatekeep great hair 💕🧡
loveamika.com
Dec 2, 2025Instagram
happy giving tuesday 🧡🫂 today, 20% of proceeds from loveamika.com will help fund the Friend to Hair program, awarding scholarships to cosmetology students ✨ help us uplift the next generation of stylists!
loveamika.com
Dec 2, 2025Instagram
Celebrating Giving Tuesday with a Charitable Initiative
loveamika.com
Dec 2, 2025Email
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