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Original Penguin | Particl Company Profile

originalpenguin.com

Logo for originalpenguin.com

Original Penguin

originalpenguin.com

Original Penguin is classified primarily as a(n)
Apparel & Accessories
company.
4 years of historical data available

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Original Penguin Overview

Particl's database contains the following information about Original Penguin:

Revenue
In the most recent 6 months, Original Penguin has earned an estimated 40M in sales revenue from its e-commerce business.
Monitoring
1.3K Products · 9.1K SKUs/Variants
Data since
Jan 6, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Original Penguin's Sales over time

Total earnings of around $40M in sales revenue over the last 6 months from its e-commerce business, and over 1.1M units sold in volume. Just the last full month's sales during Apr 2025 were $3.7M in revenue.

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Best Selling Product

Of all Original Penguin products monitored by Particl in the last month, Linen Slim Fit Chino Pants is the best selling, at a price of $86. 1.3K products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Linen Slim Fit Chino Pants
Linen Slim Fit Chino Pants
First seen Feb 14, 2025 ·
$999K999K sold
Product image for Linen Slim Fit Chino Pants
Linen Slim Fit Chino Pants
First seen Feb 14, 2025 ·
$999K999K sold
Product image for Long Sleeve Washed Linen Shirt
Long Sleeve Washed Linen Shirt
First seen Feb 28, 2024 ·
$999K999K sold
Product image for Daddy Pique Polo
Daddy Pique Polo
First seen Jan 31, 2025 ·
$22K361 sold
Product image for 7" Flat Front Linen Blend Short
7" Flat Front Linen Blend Short
First seen Feb 14, 2025 ·
$22K304 sold
Product image for Daddy Pique Polo
Daddy Pique Polo
First seen Jan 29, 2025 ·
$20K323 sold
Product image for Cotton Honeycomb Sweater Polo
Cotton Honeycomb Sweater Polo
First seen Mar 8, 2025 ·
$19K307 sold
Product image for Textured Johnny Collar Sweater Polo
Textured Johnny Collar Sweater Polo
First seen Mar 8, 2025 ·
$999K999K sold
Product image for Tech Chino Pant
Tech Chino Pant
First seen Feb 29, 2024 ·
$999K999K sold
Product image for Chambray Trim Pocket Tee
Chambray Trim Pocket Tee
First seen Jul 6, 2023 ·
$999K999K sold

Similar Competitors

Brooks Brothers, J.Crew, Perry Ellis, Lacoste, Tommy Hilfiger, Ralph Lauren, and more have been identified as similar to Original Penguin by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Original Penguin based on their promotions, marketing, and Particl's proprietary data. Recently, Original Penguin has been up to the following:

Product Types

Tops is the most common product type of all Original Penguin products, it made $2.1M in revenue last month alone.
Original Penguin operates across broader categories like Clothing, Clothing Accessories, Shoes, and more that Particl classifies. Product types are broken down further in the Particl app.

Tops

Bottoms

Outerwear

Underwear & Socks

Swimwear

Hats

Belts

Ties

Dresses

Casual Shoes

Suits

Wallets

Fragrances

653

251

139

47

35

27

19

19

17

12

11

6

3

Company Assets

Particl has collected over 25M promotional assets for companies like Original Penguin. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 9, 2025
Homepage change from Original Penguin
Instagram from May 8, 2025
Launch of Exclusive Interlock Plaid Bowling Shirt
This shirt? Definitely a strike. The exclusive Interlock Plaid Bowling Shirt is a major throwback making a comeback. Explore more iconic blasts from the past in the 70th Anniversary Collection.
Instagram from May 6, 2025
Retro is back with the 70th Anniversary Capsule Collection
Retro is back with the 70th Anniversary Capsule Collection. Discover the new Pointelle Ribbed Sweater Polo & Sweater Vest, plus more nostalgic mid-century designs from our archives reimagined.
Homepage from May 3, 2025
Homepage Promotion with New Arrivals and Discounts
Homepage change from Original Penguin
Instagram from May 2, 2025
70 Years Young
70 Years Young! 🎉 Today, Original Penguin celebrates seven decades of Pete the Penguin and iconic American style. Introducing the 70th Anniversary Capsule Collection: nostalgic mid-century designs from our archives, reimagined for today’s original guy. Shop 70 years of heritage and fun, available NOW at originalpenguin.com (LINK IN BIO).
Instagram from May 2, 2025
70 years of heritage
70 years of heritage. Decades of style. The next chapter begins TODAY.
Instagram from May 1, 2025
2000s: Welcome to the Y2K era
2000s: Welcome to the Y2K era! As social media platforms began connecting people, fashion saw a powerful return to roots: classic American styles were being rediscovered and embraced. Original Penguin became a key player in this trend. Our iconic penguin logo, became an instantly recognizable symbol of heritage. Our authentic, retro-chic style appealed massively to a younger demographic, driving the brand’s resurgence.
Instagram from Apr 30, 2025
1990s: As grunge and hip-hop shifted style, Original Penguin found renewed popularity by embracing its heritage
1990s: As grunge and hip-hop shifted style, Original Penguin found renewed popularity by embracing its heritage. Fueled by retro trends, the brand recalled the effortless cool of icons like the Rat Pack. This nostalgic vibe resonated, fitting right in with revived fun like roller skating & Polaroid snaps. By the late 90s, stars like Brad Pitt were catching on, bringing the Penguin to a new generation. Up next: The Millennium! Get ready to explore the 2000s, an era where Original Penguin truly cemented its comeback. What iconic moments do you remember?
Instagram from Apr 29, 2025
1980s: Suburban leisure found a new favorite pastime—arcade gaming
1980s: Suburban leisure found a new favorite pastime—arcade gaming. Amidst the joystick clicks and high scores, Original Penguin brought its own signature blend of cheeky fun and whimsy to the scene. That playful penguin logo felt perfectly at home alongside the colorful characters lighting up the screens, making the brand a staple for looking cool while racking up points. Up next: We jump into the 1990s! How did the Penguin adapt as music and style took another sharp turn?
Instagram from Apr 28, 2025
1970s: The era of disco, funk, and bold self-expression took hold
1970s: The era of disco, funk, and bold self-expression took hold. The iconic Earl Polo proudly gets its name from the legendary professional bowler, Earl Anthony. As he dominated the lanes throughout the vibrant 70s, he made history becoming the first bowler ever to surpass $1 million in career earnings – often seen sporting Original Penguin during this peak performance period, keeping the brand cool through another decade of change. Up next: We groove into the 1980s! Where did people post up in penguin during the decade of decadence?
Instagram from Apr 28, 2025
1960: As Rock n Roll music icons redefined cool, legends like Jack Nicklaus and Chi Chi Rodriguez kept Original Penguin on the map by rocking the Earl Polo
1960: As Rock n Roll music icons redefined cool, legends like Jack Nicklaus and Chi Chi Rodriguez kept Original Penguin on the map by rocking the Earl Polo. Up next: The 1970s – What famous bowler was the Earl Polo named after?
Instagram from Apr 27, 2025
1955: One whiskey-fueled flight
1955: One whiskey-fueled flight. One taxidermied penguin. One fashion revolution. Next thing you know—Pete’s dressing Arnold Palmer, Frank Sinatra and Bing Crosby in the iconic Earl Polo. Up next: The 1960’s - Which genre of music influenced style?

Better Data with AI

Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of e-commerce. Quickly identify profitable opportunities in the market.

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Explore emails, ads, and more

Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about Original Penguin all in one place, completely free. Take it a step further in the Particl app to see how those campaigns are performing.

Frequently asked questions

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