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Hume Supernatural | Particl Company Profile

humesupernatural.com

Logo for humesupernatural.com

Hume Supernatural

humesupernatural.com

Hume Supernatural is classified primarily as a(n)
Beauty Products
company.
a year of historical data available

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Hume Supernatural Overview

Particl's database contains the following information about Hume Supernatural:

Revenue
In the most recent 6 months, Hume Supernatural has earned an estimated 44M in sales revenue from its e-commerce business.
Monitoring
17 Products · 135 SKUs/Variants
Data since
Mar 1, 2024
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Homepages
Instagram posts
Dataset
Online

Hume Supernatural's Sales over time

Total earnings of around $44M in sales revenue over the last 6 months from its e-commerce business, and over 1.3M units sold in volume. Just the last full month's sales during Apr 2025 were $13M in revenue.

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Best Selling Product

Of all Hume Supernatural products monitored by Particl in the last month, Deo Quad is the best selling, at a price of $52.99. 17 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Deo Quad
Deo Quad
First seen Mar 1, 2024 ·
$999K999K sold
Product image for Deo Duo
Deo Duo
First seen Mar 1, 2024 ·
$999K999K sold
Product image for Deo Trio
Deo Trio
First seen Mar 1, 2024 ·
$999K999K sold
Product image for Family Pack
Family Pack
First seen Mar 1, 2024 ·
$1.8M24K sold
Product image for Mixed All Body Deo Quad
Mixed All Body Deo Quad
First seen Mar 1, 2024 ·
$744K14K sold
Product image for Mixed All Body Deo Trio
Mixed All Body Deo Trio
First seen Mar 1, 2024 ·
$561K14K sold
Product image for Deodorant
Deodorant
First seen Mar 1, 2024 ·
$413K30K sold
Product image for All Body Deo Duo
All Body Deo Duo
First seen Mar 1, 2024 ·
$999K999K sold
Product image for Supernatural Starter Pack
Supernatural Starter Pack
First seen Mar 1, 2024 ·
$999K999K sold
Product image for All Body Deodorant
All Body Deodorant
First seen Mar 1, 2024 ·
$999K999K sold

Similar Competitors

Native, Megababe Beauty, Pretty Frank, and more have been identified as similar to Hume Supernatural by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for Hume Supernatural based on their promotions, marketing, and Particl's proprietary data. Recently, Hume Supernatural has been up to the following:

No significant events detected in the last month

Product Types

Fragrances is the most common product type of all Hume Supernatural products, it made $9.6M in revenue last month alone.
Hume Supernatural operates across broader categories like Personal Care, Toys, and more that Particl classifies. Product types are broken down further in the Particl app.

Fragrances

Bath & Body

10

4

Company Assets

Particl has collected over 25M promotional assets for companies like Hume Supernatural. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Homepage from May 12, 2025
Homepage change from Hume Supernatural
Instagram from May 11, 2025
Mothers Day Tribute Post
To the supernatural women in our lives—You, just being you, inspire us every day. Your patience, hugs, laughs, devotion, grace, and unconditional love are everything our products aspire to embody. From all of us at Hume, Happy Mother’s Day to the most beautiful and truly supernatural women we know.
Instagram from May 11, 2025
Aluminum-Free Deodorant Now Available
Pick your game, pick your scent. The best aluminum-free deodorant is now available at select CVS locations. P.s. check our store locator for last minute shopping for #mothersday
Instagram from May 9, 2025
A moment #bts of shooting for our iconic neroli scent
A moment #bts of shooting for our iconic neroli scent. The perfect gift for mama 🌸 We Hume moms gave up perfume a long time ago—our deodorant smells that good. Desert Bloom is our signature scent: soft neroli, bright citrus, and juicy prickly pear. It’s subtle, clean, and made for spring. Give mom a scent she’ll actually love this Mother’s Day.
Instagram from May 8, 2025
Shop @alexmorgan13 travel essentials in 30 seconds at @CVSPharmacy
Shop @alexmorgan13 travel essentials in 30 seconds at @CVSPharmacy! 🛒✨ ✔️ Nails ✔️ Makeup remover towels ✔️ @humesupernatural Vanilla Daze aluminum-free deodorant ✔️ @humesupernatural Desert Bloom all body deodorant ✔️ @humesupernatural Coconut Coast aluminum-free Deodorant ✔️ Always have an activity for the kids & for me ✔️ @drinkbodyarmor Water ✔️ Sign a few autographs for the amazing @cvspharmacy employees ✔️ Snacks for the whole fam: @oreo , @ritzcrackers, & anything else the kids are craving Thanks for shopping with us! #CVSRun #TravelEssentials #AlexMorgan
Instagram from May 7, 2025
Our Vanilla Daze scent is a cult favorite for a reason
Our Vanilla Daze scent is a cult favorite for a reason. If you haven’t tried it yet, now’s the time.
Instagram from May 6, 2025
No plans, just this
No plans, just this.
Instagram from May 6, 2025
Kicked off May with Juna x Beach Riot with a lovely afternoon at Fox Point Farms
Kicked off May with Juna x Beach Riot with a lovely afternoon at Fox Point Farms! Grateful for wellness brands that put community first 🤍 Cheers to more wellness experiences, connecting to nature, and never giving up on creating a healthier word! Location: @foxpointfarms Outfits: @beachriot Pilates: Holly @live.lume Detox Matcha: @copinaco Hydration: @juna.world Sauna / Plunge: @chillbysunwaves Towels: @nomadixco Gifting: @luxunfiltered @supergoop @californianaturals @humesupernatural @facehaus #Wellness #Community #womenswellness #wellnesssaturday
Instagram from May 5, 2025
“Get on it babe
“Get on it babe.” @cvspharmacy @roseeemachado
Instagram from May 4, 2025
Your friendly reminder from Hume co-owner @selema — “HEY YOU…
Your friendly reminder from Hume co-owner @selema — “HEY YOU….YOU’RE PERFECT.”
Instagram from Apr 30, 2025
Deodorant for the next generation is looking supernatural
Deodorant for the next generation is looking supernatural. Better-for-you ingredients, prebiotics, smells like a high-end perfume, & no aluminum… what’s not to love?!
Instagram from Apr 29, 2025
✨SUPERNATURAL GIVEAWAY ✨ 

This is a once-in-a-lifetime giveaway
✨SUPERNATURAL GIVEAWAY ✨ This is a once-in-a-lifetime giveaway! Enter to win a 30 min Zoom session to meet Hume co-owner and soccer superstar @AlexMorgan13 and talk about soccer, business mentorship, motherhood advice, or so much more, PLUS a signed soccer ball, and a year’s supply of the best plant-derived deodorant from @humesupernatural. WHAT YOU COULD WIN: - 30 min Zoom session with Alex - signed soccer ball from @AlexMorgan13 - year supply of @humesupernatural HOW TO ENTER: 1. Hit the link in our bio for entry form 2. Follow @humesuperatural & @AlexMorgan13 (Get extra entries at the link by following on tiktok and more) Giveaway ends Thursday 5/9 11:59pm PST. Announced on 5/10. See the link for official rules and details. Good luck!
Instagram from Apr 28, 2025
Live in any of these spots
Live in any of these spots? Buy one and get a free Hume on your next CVS run — just hit the link in our bio for more details.
Instagram from Apr 27, 2025
the SUPERNATURALS @burtoncultureshifters 🔥
#coowner #ambassador
the SUPERNATURALS @burtoncultureshifters 🔥 #coowner #ambassador

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