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Boy Smells | Particl Company Profile

boysmells.com

Logo for boysmells.com

Boy Smells

boysmells.com

Boy Smells is classified primarily as a(n)
Beauty Products
company.
3 years of historical data available

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Boy Smells Overview

Particl's database contains the following information about Boy Smells:

Revenue
In the most recent 6 months, Boy Smells has earned an estimated 5.3M in sales revenue from its e-commerce business.
Monitoring
52 Products · 52 SKUs/Variants
Data since
Jan 26, 2023
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Instagram posts
Homepages
Dataset
Online

Boy Smells's Sales over time

Total earnings of around $5.3M in sales revenue over the last 6 months from its e-commerce business, and over 117K units sold in volume. Just the last full month's sales during Apr 2025 were $334K in revenue.

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Best Selling Product

Of all Boy Smells products monitored by Particl in the last month, Hinoki FantôMe is the best selling, at a price of $44. 52 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Hinoki FantôMe
Hinoki FantôMe
First seen Mar 31, 2022 ·
$999K999K sold
Product image for Cowboy Kush
Cowboy Kush
First seen Mar 31, 2022 ·
$999K999K sold
Product image for Woodphoria
Woodphoria
First seen Sep 2, 2022 ·
$999K999K sold
Product image for Hinoki FantôMe Travel Spray
Hinoki FantôMe Travel Spray
First seen Nov 10, 2022 ·
$16K632 sold
Product image for Cowboy Kush
Cowboy Kush
First seen Apr 13, 2022 ·
$12K158 sold
Product image for WOODPHORIA
WOODPHORIA
First seen Jan 23, 2024 ·
$11K257 sold
Product image for Hinoki FantôMe
Hinoki FantôMe
First seen Mar 31, 2022 ·
$11K134 sold
Product image for Les
Les
First seen May 17, 2022 ·
$999K999K sold
Product image for WOODPHORIA MAGNUM
WOODPHORIA MAGNUM
First seen Jan 23, 2024 ·
$999K999K sold
Product image for VIOLET ENDS
VIOLET ENDS
First seen Mar 23, 2023 ·
$999K999K sold

Similar Competitors

NEST New York, Malin+Goetz, Voluspa, and more have been identified as similar to Boy Smells by Particl, based on the types of products they sell, and their online presence.

Product Types

Fragrances is the most common product type of all Boy Smells products, it made $141K in revenue last month alone.
Boy Smells operates across broader categories like Personal Care, Household Supplies, Decor, and more that Particl classifies. Product types are broken down further in the Particl app.

Fragrances

Home Fragrances

Table Decor

23

13

7

Company Assets

Particl has collected over 25M promotional assets for companies like Boy Smells. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from May 8, 2025
Back in Stock: Boy Smells Scents Available Now!
Back to stock! 💟 Thanks to you, our new Boy Smells scents sold out at Sephora in our first 72 hours. Now, we’re restocked and available at @sephora US locations nationwide. Find a store locator linked in stories and discover our scents IRL. 🌷
Instagram from May 7, 2025
Amazing alone, even better together ❤️ Unlock new layering potential with Coco Cream + Rosy Cheeks for a milky flushed coco pomegranate
Amazing alone, even better together ❤️ Unlock new layering potential with Coco Cream + Rosy Cheeks for a milky flushed coco pomegranate. Mix and match exclusively at @sephora and on boysmells.com
Instagram from May 6, 2025
Scents for all sides you 🍭 Explore @cannelle’s Boy Smells picks at @sephora and on boysmells
Scents for all sides you 🍭 Explore @cannelle’s Boy Smells picks at @sephora and on boysmells.com
Instagram from May 5, 2025
(Closed
Special delivery 💌 As a gift to our BS community, we’d love for you to try our all-new bolder and longer lasting scents for yourself. We’re giving away 10 special mailers to you and a friend with two of our favorite new fragrances: Coco Cream and Rosy Cheeks.⁣ ⁣ To enter:⁣ ♡ Follow @boy__smells on IG and TikTok⁣ ♡ Tag a friend in our comments—we’ll pick 5 friend duos by Wednesday, May 7th 💋 ⁣ *Winners will be selected on 5/7 at 6pm ET. T&Cs apply, like: 18+, one box per winner and open to US and Canada.
Instagram from May 4, 2025
The Sugar Baby edit 🗂️

Feels like a new crush
The Sugar Baby edit 🗂️ Feels like a new crush. Designed to mix with your DNA, Sugar Baby creates a scent as unique and bold as you. Try our all-new sweet floral skin musk for yourself exclusively at a @sephora near your or on boysmells.com
Instagram from May 3, 2025
Meet Sugar Baby 🍬👼 A sweet floral that grabs you with honeysuckle, pops with freesia, and dries down to a sugary musk
Meet Sugar Baby 🍬👼 A sweet floral that grabs you with honeysuckle, pops with freesia, and dries down to a sugary musk. Sugar Baby is designed to mix with your DNA, creating a scent as unique and bold as you. Follow your nose in store at @sephora and on boysmells.com
Instagram from May 2, 2025
Meet Sugar Baby 🍬 Our all-new fragrance designed to mix with your DNA, creating a scent as unique and bold as you are
Meet Sugar Baby 🍬 Our all-new fragrance designed to mix with your DNA, creating a scent as unique and bold as you are. Sugar Baby grabs you with honeysuckle, pops with fresh freesia, and dries down to a sugary musk. Bigger smells, longer wear, and lingering sweetness. Available now at @sephora and on boysmells.com
Instagram from May 1, 2025
Getting into the details of Coco Cream 🥥🥛🔎

Smooth, sunny, and just the right amount of sweet—like a golden hour getaway, in scent form
Getting into the details of Coco Cream 🥥🥛🔎 Smooth, sunny, and just the right amount of sweet—like a golden hour getaway, in scent form. Discover the world of Coco Cream now at @sephora and on boysmells.com
Instagram from Apr 30, 2025
Bigger Smells in smaller sizes 🫶 Meet our travel scents for summer getaways, nights out and everything in between
Bigger Smells in smaller sizes 🫶 Meet our travel scents for summer getaways, nights out and everything in between. Our new boosted formulas are available in 10ml travel-friendly formats so you can collect them all now at @sephora and boysmells.com
Instagram from Apr 27, 2025
Feeling warm and fruity 🥥🥛⁣
⁣
Get Coco Cream solo or in travel size, only at @sephora and on boysmells
Feeling warm and fruity 🥥🥛⁣ ⁣ Get Coco Cream solo or in travel size, only at @sephora and on boysmells.com
Instagram from Apr 25, 2025
Explore all sides of @itsm4tth3w behind-the-scenes on set with Boy Smells 🔐
Explore all sides of @itsm4tth3w behind-the-scenes on set with Boy Smells 🔐
Instagram from Apr 24, 2025
Bold, boundary-breaking, and beautifully in-between
Bold, boundary-breaking, and beautifully in-between. Scents for all sides of you. Rooted in genderfulness—not as a passing trend, but as a constant way of being. ⁣ ⁣ Follow your nose to @sephora and boysmells.com
Instagram from Apr 23, 2025
Welcome to the world of Boy Smells 2
Welcome to the world of Boy Smells 2.0—scents designed for all sides of you. ⁣ ⁣ Our mission is to craft an ever-evolving collection of perfumes and home fragrances that let you play with self-expression and explore who you want to be each day. ⁣ ⁣ Collect them all. Mix’ and match. And most importantly: follow your nose. Now available exclusively @sephora and boysmells.com
Instagram from Apr 22, 2025
While Boy Smells may have a new look and feel this year, we are still your queer-owned, queer-led fragrance and candle company—and, we’ll never stop evolving
While Boy Smells may have a new look and feel this year, we are still your queer-owned, queer-led fragrance and candle company—and, we’ll never stop evolving.⁣ ⁣ We’re rooted in genderfulness—where binaries dissolve. We embrace that identity isn’t static, because neither are we. Our moods. Our phases. Our playful contradictions. We’re never one thing. We invite you into the power of scent, where fragrance isn’t gendered, but generous.⁣ ⁣ As we take new shape this year, we set out to create bolder and longer lasting scents to collect, play with, and mix and match. We celebrate every side of you.⁣ ⁣ Discover the new world of Boy Smells now available on boysmells.com
Homepage from Apr 22, 2025
Homepage Promotion: Free Shipping on New Product Launch
Homepage change from Boy Smells
Instagram from Apr 17, 2025
Will stay up with you all night…or day 🌹 Like a bite of a perfectly ripe fruit, meet Rosy Cheeks
Will stay up with you all night…or day 🌹 Like a bite of a perfectly ripe fruit, meet Rosy Cheeks. A nostalgic nod to fruity Y2K favorites and a perfect companion for your low rise jeans. Yours now available in store at @sephora and on boysmells.com 💋
Instagram from Apr 16, 2025
Introducing Rosy Cheeks—our all-new fragrance that feels like a bite of a perfectly ripe fruit
Introducing Rosy Cheeks—our all-new fragrance that feels like a bite of a perfectly ripe fruit. Smells like pomegranate, roses, and sandalwood. Bright, juicy, and delicious. 🌹⁣ ⁣ Now available in-stores at @sephora nationwide and on boysmells.com 💌
Instagram from Apr 15, 2025
For the past few years, we’ve been working to update our home scents based on our community feedback
For the past few years, we’ve been working to update our home scents based on our community feedback. After a long production journey (and many, many, rounds of reformulation), *trust us* when we say our new candle formulas have improved. We’re thrilled to introduce our two new candle collections: The Classics and The Essentials 🕯️⁣ ⁣ The Classics are our best-selling Boy Smells scents with updated wax for better burns, bigger smells, and reduced risk of tunneling. Each candle has 50+ hour burn times, made with a soy blend, vegan, non-GMO formula, and all produced in the USA.⁣ ⁣ The Essentials are inspired by our rich LGBTQ history and pays homage to our past pride and limited edition collections (Rosalita is from Secret Garden Spring ‘22, Herbaceous is from Farm to Candle Spring ‘23, and Dynasty is from Pride ‘21.) The Essentials come in 8 candy colored vessels and are made with the same improved wax at The Classic. Plus, they’re $38 USD.⁣ ⁣ There’s still so much more in store as we roll out Boy Smells 2.0. Stay tuned for a few re-releases of our Icons soon 👀⭐️

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