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Thuma | Particl Company Profile

thuma.co

Logo for thuma.co

Thuma

thuma.co

Thuma is classified primarily as a(n)
Home & Garden
company.
8 months of historical data available

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Thuma Overview

Particl's database contains the following information about Thuma:

Revenue
In the most recent 6 months, Thuma has earned an estimated 355M in sales revenue from its e-commerce business.
Monitoring
86 Products · 2.8K SKUs/Variants
Data since
Dec 5, 2024
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Emails
Homepages
Instagram posts
Dataset
Online

Thuma's Sales over time

Total earnings of around $355M in sales revenue over the last 6 months from its e-commerce business, and over 322K units sold in volume. Just the last full month's sales during Apr 2025 were $63M in revenue.

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Best Selling Product

Of all Thuma products monitored by Particl in the last month, Classic Bed + Pillowboard is the best selling, at a price of $1345. 86 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Classic Bed + Pillowboard
Classic Bed + Pillowboard
First seen Mar 8, 2025 ·
$999K999K sold
Product image for Classic Bed
Classic Bed
First seen Oct 15, 2023 ·
$999K999K sold
Product image for Classic Bed + Headboard + Cushion
Classic Bed + Headboard + Cushion
First seen Mar 8, 2025 ·
$999K999K sold
Product image for Nest Dresser
Nest Dresser
First seen Oct 15, 2023 ·
$6.9M4.2K sold
Product image for Essential Bed
Essential Bed
First seen Mar 8, 2025 ·
$6.3M3.9K sold
Product image for Classic Headboard + Cushion
Classic Headboard + Cushion
First seen Mar 10, 2025 ·
$3.6M3.2K sold
Product image for Essential Bed
Essential Bed
First seen Sep 24, 2024 ·
$2.3M1.6K sold
Product image for Classic Headboard
Classic Headboard
First seen Oct 15, 2023 ·
$999K999K sold
Product image for Nest Credenza
Nest Credenza
First seen Nov 17, 2023 ·
$999K999K sold
Product image for Classic Nightstand
Classic Nightstand
First seen Oct 15, 2023 ·
$999K999K sold

Similar Competitors

Casper, MADE.COM, Helix Sleep, and more have been identified as similar to Thuma by Particl, based on the types of products they sell, and their online presence.

Product Types

Bed Frames is the most common product type of all Thuma products, it made $40M in revenue last month alone.
Thuma operates across broader categories like Beds & Accessories, Furniture Sets, Tables, and more that Particl classifies. Product types are broken down further in the Particl app.

Bed Frames

Headboards

Bedside Tables

Home Storage Solutions

Duvets & Comforters

10

10

5

4

3

Company Assets

Particl has collected over 25M promotional assets for companies like Thuma. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Email from May 9, 2025
Get $100 Off Your First Purchase with Thuma
Get $100 Off Your First Purchase with Thuma
Homepage from May 9, 2025
Homepage change from Thuma
Instagram from May 8, 2025
Hilton Carter’s essentials for breakfast in bed
Hilton Carter’s essentials for breakfast in bed.
Instagram from May 6, 2025
The bedroom: a space to slow down, simplify, and savor
The bedroom: a space to slow down, simplify, and savor.
Instagram from May 5, 2025
This week, the SoHo community gathered at the NYC Flagship for a Breakfast in Bed event in partnership with Win Son Bakery to celebrate the launch of the exclusive Thuma + Heller Max Breakfast Set
This week, the SoHo community gathered at the NYC Flagship for a Breakfast in Bed event in partnership with Win Son Bakery to celebrate the launch of the exclusive Thuma + Heller Max Breakfast Set.
Email from May 4, 2025
Introduction of Special Credit for New Customers on Bed Purchases
Introduction of Special Credit for New Customers on Bed Purchases
Instagram from May 2, 2025
Explore the Heller Archives at the NYC Flagship at 99 Wooster Street
Explore the Heller Archives at the NYC Flagship at 99 Wooster Street. The mini-museum experience tells the story of the visionary Vignellis—the creative minds behind Hellerware and the legendary New York City subway map—through the original prototypes, packaging, and photography that shaped the brand’s iconic legacy, all the way to Heller’s latest chapter with Thuma. Modern is forever, but the Heller Archives are only on offer through May 12th.
Homepage from May 2, 2025
New Product Introduction: Breakfast in Bed
Homepage change from Thuma
Instagram from May 1, 2025
Introducing the Thuma + Heller Max Breakfast Set
Introducing the Thuma + Heller Max Breakfast Set. Thuma and Heller bring to life a modern vision of breakfast in bed with a custom Hellerware collection cast in two complementary greys. Designed for the simple pleasures of slow mornings. Available exclusively online and in-store at Thuma and Heller.
Email from May 1, 2025
Introducing the Limited Edition Thuma + Heller Max Breakfast Set
Introducing the Limited Edition Thuma + Heller Max Breakfast Set
Instagram from Apr 30, 2025
Breakfast in bed with the Thuma + Heller Max Breakfast Set
Breakfast in bed with the Thuma + Heller Max Breakfast Set. Available tomorrow exclusively online and in-store at Thuma and Heller.
Instagram from Apr 30, 2025
Win Son on Wooster
Win Son on Wooster. In celebration of our upcoming collaboration with Heller, the Black Sugar Kouign Amann and Golden Sesame Latte by Win Son Bakery will be available exclusively at Café Thuma in the NYC flagship for the month of May.
Instagram from Apr 29, 2025
New organically inspired hues for the Linen Bedding Collection
New organically inspired hues for the Linen Bedding Collection. Breezy, breathable, and crafted from 100% European Flax Linen. Explore Carbon, Loden, and Clay, only at thuma.co
Email from Apr 29, 2025
Exclusive $100 Credit on First Bed Purchase
Exclusive $100 Credit on First Bed Purchase

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