Particl x Ghost Bed

Successful mattress brand uses Particl to benchmark their competitors and gets a 3x ROI on their investment

Overview

GhostBed is on a mission to make the best mattresses in the nation, at the best price. Marc Werner, founder and CEO, is a 5th generation entrepreneur and a sponge when it comes to all things data. His company knows the importance of having a pulse on the market and staying ahead of the trends.

woman laughing on ghost bed in pajamas
women laughing laying on her pillow

How they did it

Using Particl, GhostBed took real-time sales data to benchmark against their competition and pivot their strategy accordingly. They started to see an increase in sales that led to a 10:1 return on their investment with Particl.

The Results

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3x ROI with Luz
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Created pricing and product strategy
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Used by Marketing, Finance, and C-Suite
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The value of Particl is 10:1. The cost is small in comparison to the benefits of the data
- Marc, Founder & CEO