Overview
Alta Cycling group specializes in mountain, gravel and electric bikes through their three brands: Diamondback, iZip and Redline. Jon, their Senior Product Line Manager uses Particl to quantify the competition: what are they selling and at what price – to decide where Alta should focus its resources. Before Particl, Alta wanted to move into a new product line, but needed more data on the direct to consumer market that has seen a lot of growth in recent years.