Particl x Alta cycling

Cycling brand saves $250,000+ in unnecessary inventory spend and expands their product line with Particl

Overview

Alta Cycling group specializes in mountain, gravel and electric bikes through their three brands: Diamondback, iZip and Redline. Jon, their Senior Product Line Manager uses Particl to quantify the competition: what are they selling and at what price – to decide where Alta should focus its resources. Before Particl, Alta wanted to move into a new product line, but needed more data on the direct to consumer market that has seen a lot of growth in recent years.

man biking through trees on alta bicycle

How they did it

After looking at the data, Jon identified a product trend that was contrary to current industry beliefs. This led them to pivot their strategy and budget to produce a data-validated product.

The Results

$100K saved in product development

Saved $250K on inventory

Defined product pipeline

For e-commerce, Particl helps identify where the market is, at what price points products are effectively selling, and what categories are trending. If you're going fishing, it tells you where to fish.

- Jon, Senior Product Line Manager