Zahra Sherzad - Producer & Curator @zahrasherzad “I hustle to make lasting connections and give/ find opportunities for artists,” says producer, curator and competitive paddle boarder Zahra. Involved in the contemporary art world for 20 years, she’s curated and produced art shows with recognized artists, musicians, DJs, filmmakers, and creatives that have gone on to define street culture. Currently she’s executive producing Street Heroines, a documentary featuring global female street artists. Her New York Rules are: 1. Everything is Art and nothing is sacred. 2. Keep it fast, keep it flashy. 3. Love what you see, ignore what you don't. 4.Timing is Everything. 5. Collect stories not just friends– and give emerging artists a platform.