Eli Gesner - Nerd @ocularge Eli  Gesner is a cross pollinator. As the co founder of legendary brand Zoo York he moves between the underground to the mainstream turning New York street culture into a global aesthetic. His influence, one that combines skateboarding, hip-hop and high-art has been seen across film, tv documentaries, original soundtracks and social media. The first line of his love letter to New York is “Whaddup yo?” His NYC rules are, Mind your business (four times for emphasis), and walk faster. A lifelong skateboarder, Eli still skates but says “I’ve transitioned more into surfing, softer landings,” and he’s still a NYC local, noting, “most of the people I hang out with are born and raised here…when you grow up here it's like a small town, you know?”