BY LOLITA X WRU Born and raised in Uptown, both By Lolita and We Run Uptown are deeply rooted in the rhythm, resilience, and pride of our neighborhood. This collaboration is a tribute to the community that raised us, the legacy we carry, and the cultures that continue to inspire us. It’s about more than jewelry or running—it’s about identity, movement, and the power of showing up, boldly and unapologetically. This collection brings together two distinct styles, each rooted in legacy, identity, and self-expression. The WRUCREW Bamboo Earrings, fuse ’90s NYC nostalgia with the fearless energy of We Run Uptown. They’re a nod to the era that shaped us, reimagined through movement, culture, and the spirit of Uptown. The Marathoner Hoop Earrings, are inspired by the finish line. Modeled after the medals earned after 26.2 miles, they’re a wearable badge of honor. Unlike race medals that get tucked away post-run, these hoops let the world know, you’re part of the 1%, a marathoner, FOR LIFE!! ✨05/02/25 4:00PM EST✨ @bylolitajewelry @wrucrew 📸: @j.m0ck Talent: @crisaly.m @kikster_ @tahismayte