Electrolytes = ASMR for your cells. That calming, tingling feeling you get when you listen to ASMR is essentially the same feeling you get when you’re drinking Buoy. The science behind it: Electrolytes are essential for cell signaling. They help maintain resting membrane potential, which is how your cells communicate. When your electrolytes are balanced, your cells are more sensitive and responsive, just like your nervous system calmed by ASMR. Of the 87+ trace minerals in our ocean-sourced salt, many of them are cofactors in enzymatic reactions within your cells. Magnesium binds to GABA, which chills you out. Selenium activates antioxidant enzymes, reducing cellular stress. Boron helps maintain hormone balance to keep your mood level.