On April 8th , BOYY opened its doors at its milan flagship store, during milan design week , to an explosive ideas and design collaboration with Studio Mary Lennox, the renowned international botanical artist. From turnips and radishes cascading from the store’s column to terrariums in FOS blue vitrines filled with giant green heliconia with live leaf insects roaming, all supported by food creative Laila Goha injecting culinary vision to amplify the visual feast; statues of cheese , pink cabbage leaves and fascinating vegetables disguised as bugs crawling on the counter tops… At the center of all this commotion is A bag, dedicated to the ageless act of carrying flowers. “The Gazette Bag” is made of newspaper-printed Lambskin adorned with photographic images produced in collaboration between BOYY and Studio Mary Lennox along with a group of playful bugs which unknowingly go about their business within the print. In conjunction is the scaled down “gazette charm”, to carry a singular flower as a daily expression as well as the “gazette sac”, a printed canvas bag with cross body strap to carry your everyday needs.