𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭 > 𝐓𝐡𝐞 𝐈𝐧𝐭𝐞𝐧𝐭.    Honestly, we’re not the kind of brand that goes on a whole shoot just to get 𝘵𝘩𝘢𝘵 one shot. The plan is always to go where many won’t, with a loose list of shots we’d like to get and let the rest happen along the way.    On our recent road trip from Inverness to North Uist, there was plenty of the latter: shots we simply couldn’t have ever planned, and ones that are probably better for it. But it was satisfying to glance over at the (predictably) rain-soaked shot list on my desk while reviewing the edit and see that we absolutely nailed this one..   Looking forward to sharing more and the video we shot. 5,000 images and 9 hours of footage from a 4-day trip. So bear with us… 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🎥 📸