Let’s face it—a solo mustache isn’t for the faint of heart. It’s bold. It’s intentional. And yeah, it takes work. So why don’t more guys wear one today? We see mustaches, sure—but most are just part of a beard. A true solo ’stache? That’s a whole different story. From 1850 to 1880, it was the story. Men rocked solo mustaches like a badge of honor. Fast forward to the 1930s–40s: suave pencil-thin styles ruled Hollywood (Clark Gable, anyone?). Then came the ’80s icons—Tom Selleck, Sam Elliott, Kurt Russell—rocking thick, rugged mustaches that defined masculinity. But around 2010, as the beard made its big comeback, the mustache faded—again. Influencers brought back the handlebar for a bit, but beards won the long game. Why? Because the solo mustache is high maintenance. While a beard might get trimmed monthly, a solo ’stache needs frequent grooming—sometimes daily. Plus, it puts your entire face on display. No beard to frame the jawline or soften angles. Just confidence. Still, we’re seeing signs of life: 👉 Gen Z stars like Benson Boone 👉 Beardbrand team members rocking clean solo styles 👉 More guys testing out the waters with Top Gun-inspired cuts Will it take over like the beard? Probably not. But for bold, forward-thinking guys who want to stand out—it’s time.