The A.P.C. Butler Program Launched in 2008, customers can return their worn-in A.P.C. raw denim and get a new pair for half the price. Each returned pair is professionally cleaned, repaired if needed, ironed, marked with the previous owner’s initials, and resold to begin a second life as a “Butler Jean,” carrying the natural patina of its first wearer. Discover more at apc.fr under “Universe”. #APCParis
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onOct 16, 2025A.P.C.
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Join the A.P.C. Butler Program for Sustainable Denim
Oct 16, 2025, 1:14 PM
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