There’s a certain music before work begins: benches squared, clamps in chorus, chalklines tracing ideas across raw pine. Amouage’s Opus XVI – Timber captures that quiet ritual: the preparation behind elegance, the unseen joinery that holds everything in place. This is a scent built like a workshop, where every note has its purpose. Shot for ICON MENA: Issue 07. CREATIVE DIRECTION: KEVIN BREEN @kpbreen PHOTOGRAPHY: JAKE TERREY @jaketerrey FASHION DIRECTION: KEVIN BREEN @kpbreen & KIM PAYNE @kim.j.payne FASHION ASSISTANT: @zeyaanah GROOMING: KAVYA RAJPOWELL @kavyarajpowell SENIOR PRODUCER: STEFF HAWKER @steff.producer CASTING DIRECTOR: JEAN-MARC MONDELET @jeanmarcmondelet LIGHTING ASSISTANT: SCAR SALARIO @scar_salario MODEL: ETHAN HADDAD @ethan_h3d / @marilynagencyny #menswear #style #fragrance #malemodel
Channel/Medium:
Instagram
onSep 25, 2025AMOUAGE
amouage.com
Details
There’s a certain music before work begins: benches squared, clamps in chorus, chalklines tracing ideas across raw pine
Sep 25, 2025, 10:59 AM
Search thousands of other brands for emails, ads, social media posts, and more.
The Particl web app allows you to see how an email or ad campaign affected sales over time.
Explore emails, ads, and more
Agencies and marketers can cut through the noise and find the best ads, campaigns, and social media content about AMOUAGE all in one place, completely free. Take it a step further in the Particl app to see how those campaigns are performing.