Amouage is opening an ephemeral boutique in Rome today, 4 December, at Piazza di San Lorenzo in Lucina 20 - an immersive prelude to the permanent boutique that will follow next year in the same location. The space is a landscape of materials and sensations: rammed earth walls, totemic screens showcasing original digital artworks, and brutalist monoliths sculpted from stone and burnt cork. It invites customers to immerse themselves in the full Amouage universe, exploring creations from the Iconic Line, the Secret Garden, the Library Collection, the Odyssey Collection, and the Essences, through to the Exceptional Extraits and the Attars. Visitors may also indulge in the Body Line of Guidance and Love Delight for a complete High Perfumery ritual, as well as discover the Gift of Kings coffrets, ideal offerings for the festive season. Amouage continues to bring the soul of Omani heritage and the art of High Perfumery to every corner of the world. The Amouage boutique is open daily from 10:30 AM to 19:30 PM. Photography by @renaudsalmon #Amouage #Perfume #Oman #Rome #Olfattorio

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onDec 4, 2025
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Amouage is opening an ephemeral boutique in Rome today, 4 December, at Piazza di San Lorenzo in L...
Dec 4, 2025, 6:25 AM

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