AMIRI is proud to announce Saúl ‘Canelo’ Álvarez (@canelo) as its latest Global Brand Ambassador. A global boxing icon, Álvarez is the first boxer in history to be named undisputed super middleweight champion of the world, an achievement that has led to the industry affording him the title ‘The Face of Boxing’. Born from a natural connection, Álvarez — a longtime supporter of the brand — and Mike Amiri first met in California, discovering a mutual dedication to their respective crafts, a shared passion for the constant pursuit of excellence, and an innate link to inspiring their communities around the world. Globally celebrated for his sporting prowess, this ambassadorship highlights Canelo Álvarez as a fashion icon, exploring the cross-cultural roots that continually inspire AMIRI. @amiri @mikeamiri