Alphalete’s Commitments To You Website / App / Loyalty: We’re improving your experience with an upgraded website with updated fit guides, Introducing a 3-tier loyalty program: Silver, Gold, and Platinum with ways to get earn rewards, early access, and exclusive perks. Launching our Alphalete app which will include limited drops and additional loyalty points. Design Updates: More frequent restocks, for select items we are introducing multiple rise options, inseam lengths, and top lengths. Every item will fit into one of our established categories: Active, Lifestyle, Basics, and Accessories all based on our athlete feedback. In June, we will launch our BIGGEST product since Amplify. Mens design will return to the styles that built this brand. Customer Service / Fulfillment: Expect the same fast delivery you experienced during our Birthday Sale EVERY TIME. Plus, we’re expanding with a new EU distribution center to ensure our customers aren’t impacted with customs from the UK. (This will NOT replace the UK distribution center) 2025 Community Events: West Coast takeover coming this October. We’re also launching a global Become More Challenge and partnering with a new charity every month + giving our customers an option to donate with every purchase.