Tell us—what’s a memory or moment from Coachella (or beyond) you’d want this hoodie to immortalize? The most compelling comment wins your choice of any piece from this collection - The pilgrimage to Coachella is a singular odyssey, where each participant—artist, worker, and attendee alike—crafts a deeply personal narrative, distinct in its contours and resonance. In conceptualizing the quintessential apparel memento, we gravitated toward the timeless allure of a vintage souvenir jacket, a garment that encapsulates the California desert’s retro 1960s ethos, which we reimagined as a zip-up hoodie to serve as the ultimate keepsake from this year’s festival. The hoodie showcases the weekend’s lineup, emblazoned front and center, embodying the ephemeral pulse of the event. Designed with posterity in mind, our creations eschew artificial distressing, instead incorporating intentional details—like mystic desert-inspired, crystalized dirt-stain motifs—that ensure the piece ages gracefully into a future vintage artifact, evoking a timeless essence while proudly declaring its 2025 origin. Glitter-printed dragons adorn the sleeves, channeling the classic souvenir jacket aesthetic, while a chest print featuring a lamb and fawn subtly reinterprets the lion-and-lamb allegory, offering a modern, new-age parable of harmony. The back is fully embroidered with a deliberately faded, fragmented map of the Coachella Valley and adjacent Palm Springs, a nod to the traditional souvenir jacket’s role as a geographic talisman, anchoring the wearer to the storied locale while inviting the patina of memory to complete its story. - Details include mystic crystal dessert dust stains, inverted seams with contrast thread, two way double metal zipper, glitter printed dragons, printed Coachella Valley, glitter printed lineup, contrast hood and rib color, and fully embroidered back. Also included are a collaborative woven flag label, signature pulltab on back neck, authenticity hologram on back neck and woven neck label with clg code.