Not all hydration is created equal. Most shampoos and conditioners rely on silicones to coat the hair, creating the illusion of hydration. The shine lasts a day, but underneath, the hair and scalp stay thirsty. Daily Hydro is different. It’s powered by: Tilicine® — Clinically proven to increase hydration by +83% in one month, binding moisture deep into the hair and scalp. Multi-Molecular Hyaluronic Acid — Targets every layer of the scalp for instant and lasting hydration. This is hydration that doesn’t just sit on the surface—it flows through every strand. Available 8.14 @sephora rouge 8.15 @actandacre (US+UK) 8.22 @sephora in store