It's elemental, my dear Watson. When it comes to magnesium doses, misleading brands focus on optics. 2000mg sounds significant, until you dig a bit deeper. Because the elemental quantity in your supplement matters WAY more than the total salts. Our Max Magnesium label is totally transparent, highlighting 440mg of elemental magnesium upfront, instead of relegating it to the fine print. We'll leave the creativity to others. We'll just focus on giving you real results.