Happy Earth Day!⁠ ⁠ Our newest neuroscent Mamajuju is our most tangible ode to earth and its incredible grounding powers. It smells just like the earth drenched by rain, one of the most soothing aromas imaginable.⁠ ⁠ To achieve this, our master perfumer @meabh_mc_curtin used @iffinc’s Living Headspace Technology to analyse the molecules in red clay and translate them into a fragrance ingredient. That’s why Mamajuju smells like bottled earth, and why it’s so effective in its ability to calm and centre.⁠ 📷 @theodegueltzl ⁠ #earthday2025 #mamajuju #grounding #awareness