Final assets for Brooks & PYNRS’ Hyperion Max 3 The design takes cues from our environment, the loop, the city streets, the markings, and motion that define them. Reflective inks and neon accents enhance visibility, while darker tones on high-wear areas keep the color blocking grounded. Speckled midsoles echo the overspray and stencils found on our streets, while footbed graphics feature the PYNRS path logo as painted concrete markings, everyday details turned into design. Visually, we drew inspiration from street photographer Joseph Rodrigues. The film moves like a series of portraits, each frame authentic, intimate, and alive. We street casted exclusively in Brooklyn neighborhoods to keep it honest and connected to the community. For launch, we brought this story back to the streets, wheat-pasting Run The Culture across multicultural neighborhoods in Boston, MA, and celebrating the campaign in Chicago during Marathon Week with a live panel alongside Sidney Baptista @pynrs_ and Stevie from @brooksrunning