This is ‘Touch Grass’ one of our four FW26/27 future forecast themes we’ll be presenting next week at @here_after_events in LA and at @denimbypv in Milan. Now live on our site for purchase and download! Here’s a peak at what ‘Touch Grass’ is all about: Touch Grass offers a safe space in an age of digital exhaustion. Echoing the 2010s anti-trend wave — normcore, gorpcore, heritage — today’s resurgence is shaped by a new context: climate urgency, tech-driven material innovation, and Gen Z’s playful, fluid approach to what “core” even means. This ultra-practical story embraces nature as both method and mindset. From time-tested eco-materials to rural lifestyle shifts — skiing, hiking, off-grid escapes — it’s about thoughtful, less-is-more choices that minimize impact while tapping into nature’s power. As life becomes more synthetic, we crave a return to natural, raw materials. Brands, designers, and supply chains are navigating the tension between progress and preservation, drawing on pre-modern aesthetics to reduce harm without stalling innovation. Fred Perry x Craig Green’s grass-dyed shirts and recycled pigment dyes are examples of how nature and tech can work together. Meanwhile, constant connectivity is breeding loneliness, making the ability to disconnect a new kind of status symbol. As social media amplifies hyper-curated identities and endless digital noise, a growing movement is rejecting the ‘chronically online’ lifestyle in favor of real-world connection. Apps like Touch Grass, which requires users to physically touch grass before logging in, capture this shift. True social currency now lies in analog hobbies, spontaneous hangouts, w/o an ig story post. Style reflects this too. Gorpcore’s utilitarian aesthetic has cemented itself not as a fashion flex but as a reflection of lived experience. As personal style becomes shaped by real interests rather than algorithms, dressing becomes something rawer, more practical, and deeply human. Brands tapping this aesthetic and ethos are @levis x @satisfyrunning @reesecooper @18eastofficial @mciveriv @aimeleondore x @thenorthface @6397_news @ambush_official @adaywithoutangst and more.