This is ‘Romantic Resistance’ one of our four FW26/27 future forecast themes that we will be presenting on Thursday at @here_after_events in LA and later this month in Milan at @denimbypv It’s also live on our site for purchase! Fashion is entering a new era of craft — one grounded not just in quality, but in collaboration, community, and cultural storytelling. The most compelling brands today aren’t chasing cultural relevance; they’re actively shaping it. For a new generation, identity extends far beyond the product — it’s about how a brand shows up ethically, experientially, emotionally; beyond the transaction. Designers like Willy Chavarria embody this ethos; his last show was a tribute to love, labor, and the emotional power of fashion built together, standing for something greater than the garments alone. In a polarized world, creativity and collective spirit are becoming quiet acts of resistance — and craft, in this context, is a human language of expression: elevated, playful, and joyfully experimental. This shift is playing out across the industry: Diesel collaborating with over 3,000 underground creatives for immersive set design, the Paris-based Pablo T-Shirt Factory fusing production and creative community, or Miu Miu handing out disposable cameras to invite personal storytelling. Experiences are no longer activations — they’re extensions of a brand’s world. An alternative to minimalism, digital sameness, and trend fatigue, fashion is rediscovering its sense of spectacle — a space where story, artistry, and identity collide. The best brands today aren’t just selling clothes — they’re inviting us into something cinematic, collective, and worth escaping into.