This is ‘Come As You Are’ one of our four FW26/27 future forecast themes that we will be presenting next week at @here_after_events in LA and @denimbypv in Milan, which is now live on our site for purchase and download! Here’s a peak at what Come As You Are is all about: Come As You Are revolves around casualwear basics — but it’s anything but mainstream. It’s the culmination of the continued vintage explosion, anti-austerity sentiment, recession dread, and a rejection of influencer-era perfection. It celebrates the undone, the destroyed, the underground, and the hyper-niche — a throwback to life before the feed, when music scenes built subcultures and nobody cared how they were perceived. As feeds flood with micro trends and clickbait edits, a quiet rebellion brews: the coolest people you know are dressing aggressively basic. But paradoxically, as this stripped-down style trend spreads, it becomes its own signal — less about personal taste, more about cultural capital. It's not the clothes making the person cool — it's their attitude and energy that make the clothes matter. The chaotic clash of eras and references lives on, united by a shared spirit: New Romantic, Grunge, Punk, Indie Sleaze, Goth, and Metal — all youth-driven, all anti-establishment. This is echoed in the Hedi boy resurgence, channeling Hedi Slimane’s early Saint Laurent with a lean, androgynous aesthetic. Drawing from rock ‘n’ roll rebellion, it’s all about minimalist, basic silhouettes and a revival of the ‘cool youth’ archetype of 90’s music scenes With the secondhand market growing five times faster than broader retail, micro-movements and niche fixations are exploding. Vintage now trades like collectibles, with cultural moments — not tradition — driving value: Kurt Cobain’s wrecked jeans just sold for $412,750, and Timothée Chalamet dropped $25,000 on Bob Dylan’s 1987 jacket. Some of the brands, designer and creatives that inspire this story and embody its ethos are @enfantsrichesdeprimes @____grossi____ @allinstudio @oldirtyyy @424inc @s3xandjeans @ktwo.studios @rangercartel @nofaithstudios @dilarafindikoglu @glam_archive and more

Channel/Medium:
Instagram
onApr 29, 2025
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Denim Dudes & Dudettes

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This is ‘Come As You Are’ one of our four FW26/27 future forecast themes that we will be presenting next week at @here_after_events in LA and @denimbypv in Milan, which is now live on our site for purchase and download
Apr 29, 2025, 4:04 PM

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This is ‘Come As You Are’ one of our four FW26/27 future forecast themes that we will be presenting next week at @here_after_events in LA and @denimbypv in Milan, which is now live on our site for purchase and download

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